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Kai-Fu Lee: AI Superpowers

About the book

This is one of the ”The Economist’s books of the year”. It is also a very political book and everyone who is interested about foreign policy should read this.

Like electricity…. “Deep-learning pioneer Andrew Ng has compared AI to Thomas Edison’s harnessing of electricity: a breakthrough technology on its own, and one that once harnessed can be applied to revolutionizing dozens of different industries. Just as nineteenth-century entrepreneurs soon began applying the electricity breakthrough to cooking food, lighting rooms, and powering industrial equipment, today’s AI entrepreneurs are doing the same with deep learning. Much of the difficult but abstract work of AI research has been done, and it’s now time for entrepreneurs to roll up their sleeves and get down to the dirty work of turning algorithms into sustainable businesses.”

Harnessing the power of AI today—the “electricity” of the twenty-first century—requires four analogous inputs:

–      abundant data,

–      hungry entrepreneurs,

–      AI scientists and

–      an AI-friendly policy environment.

What are the key learnings?

This is a boring book if you have already read five other AI-books for business people. Kai-Fu Lee uses the same examples that are already widely used. For example why we are currently living in a AI-era? Because of the computing power and data. ”Both data and computing power were in short supply at the dawn of the field in the 1950s.” Or ”The turning point came in 2012, when a neural network built by Hinton’s team demolished the competition in an international computer vision contest.” Or “Deep learning is what’s known as “narrow AI”—intelligence that takes data from one specific domain and applies it to optimizing one specific outcome.”

Key learnings:

–      Copycat Era

o  Chinese startup ecosystem. The copycat era had forged world-class entrepreneurs, and they were just beginning to apply their skills to solving uniquely Chinese problems.

§ They burn cash like crazy and rely on armies of low-wage delivery workers to make their business models work. It’s a defining trait of China’s alternate internet universe that leaves American analysts entrenched in Silicon Valley orthodoxy scratching their heads.

–      Saudi-Arabia of Data

o  These companies are turning China into the Saudi Arabia of data.

–      O2O Evolution

o  Online-Merge-Offline

o  Analysts dubbed the explosion of real-world internet services that blossomed across Chinese cities the “O2O Revolution,” short for “online-to-offline.”

o  Uber may have given an early glimpse of O2O, but it was Chinese companies that would take the core strengths of that model and apply it to transforming dozens of other industries.

o  But the O2O revolution showcased an even deeper—and in the age of AI implementation, more impactful—divide between Silicon Valley and China—what I call “going light” versus “going heavy.” The terms refer to how involved an internet company becomes in providing goods or services. They represent the extent of vertical integration as a company links up the on-and offline worlds. When looking to disrupt a new industry, American internet companies tend to take a “light” approach. Going heavy means building walls around your business, insulating yourself from the economic bloodshed of China’s gladiator wars.

–      AI expertise and government support.

Other learnings are that:

–      Hail China…

o  But around 2013, China’s internet took a right turn. Rather than following in the footsteps or outright copying of American companies, Chinese entrepreneurs began developing products and services with simply no analog in Silicon Valley.

–      Half of the AI-market will go to China…..

o  “PricewaterhouseCoopers estimates AI deployment will add $ 15.7 trillion to global GDP by 2030. China is predicted to take home $ 7 trillion of that total, nearly double North America’s $ 3.7 trillion in gains.”

–      Entrepreneurs….

o  The most valuable product to come out of China’s copycat era wasn’t a product at all: it was the entrepreneurs themselves.

–      Key message of the book…..

o  Corporate America is unprepared for this global wave of Chinese entrepreneurship because it fundamentally misunderstood the secret to The Cloner’s success.

The Four Waves of AI

The complete AI revolution will take a little time and will ultimately wash over us in a series of four waves:

1)   Internet AI i.e. Optimization of user behaviour

2)   Business AI i.e. Optimization of business data

3)   Perception AI i.e. Optimizing online and offline environment

4)   Autonomous AI i.e. Optimizing machine learning and perception

“The first two waves—internet AI and business AI—are already all around us.

Perception AI is now digitizing our physical world, learning to recognize our faces, understand our requests, and “see” the world around us. This wave promises to revolutionize how we experience and interact with our world, blurring the lines between the digital and physical worlds.

Autonomous AI will come last but will have the deepest impact on our lives. As self-driving cars take to the streets, autonomous drones take to the skies, and intelligent robots take over factories, they will transform everything from organic farming to highway driving and fast food.”

FIRST WAVE: INTERNET AI (optimization of user behaviour)

“Internet AI is largely about using AI algorithms as recommendation engines: systems that learn our personal preferences and then serve up content hand-picked for us.

Average people experience this as the internet “getting better”—that is, at giving us what we want—and becoming more addictive as it goes.”

This is the Technolandia.

SECOND WAVE: BUSINESS AI (optimization of business data)

“For instance, insurance companies have been covering accidents and catching fraud, banks have been issuing loans and documenting repayment rates, and hospitals have been keeping records of diagnoses and survival rates. All of these actions generate labeled data points.

Business AI mines these databases for hidden correlations that often escape the naked eye and human brain.

Optimizations like this work well in industries with large amounts of structured data on meaningful business outcomes. In this case, “structured” refers to data that has been categorized, labeled, and made searchable. Prime examples of well-structured corporate data sets include historic stock prices, credit-card usage, and mortgage defaults.

There’s no question that China will lag in the corporate world, but it may lead in public services and industries with the potential to leapfrog outdated systems.”

THIRD WAVE: PERCEPTION AI (optimizing online and offline environment)

“Third-wave AI is all about extending and expanding this power throughout our lived environment, digitizing the world around us through the proliferation of sensors and smart devices.

Amazon Echo is digitizing the audio environment of people’s homes. Alibaba’s City Brain is digitizing urban traffic flows through cameras and object-recognition AI. Apple’s iPhone X and Face + + cameras perform that same digitization for faces, using the perception data to safeguard your phone or digital wallet.

Important…… I call these new blended environments OMO: online-merge-offline. OMO is the next step in an evolution that already took us from pure e-commerce deliveries to O2O (online-to-offline) services. Each of those steps has built new bridges between the online world and our physical one, but OMO constitutes the full integration of the two.

True application… One KFC restaurant in China recently teamed up with Alipay to pioneer a pay-with-your-face option at some stores. Customers place their own order at a digital terminal, and a quick facial scan connects their order to their Alipay account—no cash, cards, or cell phones required…. Pay-with-your-face applications.

Central to that system is the Mi AI speaker, a voice-command AI device similar to the Amazon Echo but at around half the price, thanks to the Chinese home-court manufacturing advantage. That advantage is then leveraged to build a range of smart, sensor-driven home devices: air purifiers, rice cookers, refrigerators, security cameras, washing machines, and autonomous vacuum cleaners. Xiaomi doesn’t build all of these devices itself. Instead, it has invested in 220 companies and incubated 29 startups—many operating in Shenzhen—whose intelligent home products are hooked into the Xiaomi ecosystem. Together they are creating an affordable, intelligent home ecosystem, with WiFi-enabled products that find each other and make configuration easy.

Third-wave AI products like these are on the verge of transforming our everyday environment, blurring lines between the digital and physical world until they disappear entirely.

These third-wave AI innovations will create tremendous economic opportunities and also lay the foundation for the fourth and final wave, full autonomy.”

FOURTH WAVE: AUTONOMOUS AI

For example…. “Shenzhen is home to DJI, the world’s premier drone maker and what renowned tech journalist Chris Anderson called “the best company I have ever encountered.” DJI is estimated to already own 50 percent of the North American drone market and even larger portions of the high-end segment.”

Perfect is the enemy of the good

“Perfect vs. Incremental vs. the Chinese mentality is that you can’t let the perfect be the enemy of the good. Indeed, local officials are already modifying existing highways, reorganizing freight patterns, and building cities that will be tailor-made for driverless cars.

America’s global juggernauts seek to conquer these markets for themselves, China is instead arming the local startup insurgents.

There are already some precedents for the Chinese approach. Ever since Didi drove Uber out of China, it has invested in and partnered with local startups fighting to do the same thing in other countries: Lyft in the United States, Ola in India, Grab in Singapore, Taxify in Estonia, and Careem in the Middle East.

An alternate model of AI globalization: empower homegrown startups by marrying worldwide AI expertise to local data.”

Utopia vs. Dystopia

“It has fed a belief that we’re on the verge of achieving what some consider the Holy Grail of AI research, artificial general intelligence (AGI)—thinking machines with the ability to perform any intellectual task that a human can—and much more. Some predict that with the dawn of AGI, machines that can improve themselves will trigger runaway growth in computer intelligence. Often called “the singularity,” or artificial superintelligence, this future involves computers whose ability to understand and manipulate the world dwarfs our own, comparable to the intelligence gap between human beings and, say, insects. Such dizzying predictions have divided much of the intellectual community into two camps: utopians and dystopians.

Getting to AGI would require a series of foundational scientific breakthroughs in artificial intelligence, a string of advances on the scale of, or greater than, deep learning. These breakthroughs would need to remove key constraints on the “narrow AI” programs that we run today and empower them with a wide array of new abilities: multidomain learning; domain-independent learning; natural-language understanding; commonsense reasoning, planning, and learning from a small number of examples.

General Purpose Technologies (GPTs)

Like the utopian and dystopian forecasts for AGI, this prediction of a jobs and inequality crisis is not without controversy. A large contingent of economists and techno-optimists believe that fears about technology-induced job losses are fundamentally unfounded.

These are what economists call General Purpose Technologies, or GPTs. In their landmark book The Second Machine Age, MIT professors Erik Brynjolfsson and Andrew McAfee described GPTs as the technologies that “really matter,” the ones that “interrupt and accelerate the normal march of economic progress.”

Three technologies that receive broad support: the steam engine, electricity, and information and communication technology (such as computers and the internet).”

Consulting firm PwC predicts that AI will add $ 15.7 trillion to the global economy by 2030.

Important…. Artificial intelligence will be the first GPT of the modern era in which China stands shoulder to shoulder with the West in both advancing and applying the technology.”

Leap and Data

“In deep learning, there’s no data like more data.

The country’s massive number of internet users—greater than the United States and all of Europe combined—gives it the quantity of data, but it’s then what those users do online that gives it the quality.

Hardly anyone noticed when the world’s most powerful app waltzed onto the world stage. The January 2011 launch of WeChat, Tencent’s new social messaging app, received only one mention in the English-language press, on the technology site the Next Web.

Airbnb largely remains a lightweight platform for listing your home, the company’s Chinese rival, Tujia, manages a large chunk of rental properties itself. For Chinese hosts, Tujia offers to take care of much of the grunt work: cleaning the apartment after each visit, stocking it with supplies, and installing smart locks.

Leap…. But that leap to mobile payments wasn’t just a product of weak incumbents and independent consumer choices. Alibaba and Tencent accelerated the transition by forcing adoption through massive subsidies, a form of “going heavy” that makes American technology companies squirm.

Imporant once again…. Data from mobile payments is currently generating the richest maps of consumer activity the world has ever known, far exceeding the data from traditional credit-card purchases or online activity captured by e-commerce players like Amazon or platforms like Google and Yelp.

Something new was emerging from all those rides: perhaps the world’s largest and most useful internet-of-things (IoT) networks.

THE STUFF OF AN AI SUPERPOWER

“As I laid out earlier, creating an AI superpower for the twenty-first century requires four main building blocks: abundant data, tenacious entrepreneurs, well-trained AI scientists, and a supportive policy environment. We’ve already seen how China’s gladiatorial startup ecosystem trained a generation of the world’s most street-smart entrepreneurs, and how China’s alternate internet universe created the world’s richest data ecosystem.”

About workforce and the future of workforce

Jobs….” The OECD team instead proposed a task-based approach, breaking down each job into its many component activities and looking at how many of those could be automated. In this model, a tax preparer is not merely categorized as one occupation but rather as a series of tasks that are automatable (reviewing income documents, calculating maximum deductions, reviewing forms for inconsistencies, etc.) and tasks that are not automatable (meeting with new clients, explaining decisions to those clients, etc.). The OECD team then ran a probability model to find what percentage of jobs were at “high risk” (i.e., at least 70 percent of the tasks associated with the job could be automated). As noted, they found that in the United States only 9 percent of workers fell in the high-risk category. Applying that same model on twenty other OECD countries, the authors found that the percentage of high-risk jobs ranged from just 6 percent in Korea to 12 percent in Austria.”

Kai-Fu Lee: “I also respectfully disagree with the low-end estimates of the OECD.”

“But beyond that disagreement over methodology, I believe using only the task-based approach misses an entirely separate category of potential job losses: industry-wide disruptions due to new AI-empowered business models. Separate from the occupation-or task-based approach, I’ll call this the industry-based approach.”

Theory or Paradox… “Core to this logic is a tenet of artificial intelligence known as Moravec’s Paradox. Hans Moravec was a professor of mine at Carnegie Mellon University, and his work on artificial intelligence and robotics led him to a fundamental truth about combining the two: contrary to popular assumptions, it is relatively easy for AI to mimic the high-level intellectual or computational abilities of an adult, but it’s far harder to give a robot the perception and sensorimotor skills of a toddler.”

“Within fifteen years I predict that we will technically be able to automate 40 to 50 percent of all jobs in the United States. That does not mean all of those jobs will disappear overnight, but if the markets are left to their own devices, we will begin to see massive pressure on working people.

What about Europe? Is our future the Dataslavery…..

No Europeans in the AI race…. “The seven that have emerged as the new giants of corporate AI research—Google, Facebook, Amazon, Microsoft, Baidu, Alibaba, and Tencent.” If Europe cannot race with the AI Superpowers we have to cope.

How to cope with AI? THE THREE R’S:

–      REDUCE,

–      RETRAIN

–      REDISTRIBUTE

“Many of the proposed technical solutions for AI-induced job losses coming out of Silicon Valley fall into three buckets: retraining workers, reducing work hours, or redistributing income.”

Those advocating the retraining of workers tend to believe that AI will slowly shift what skills are in demand, but if workers can adapt their abilities and training, then there will be no decrease in the need for labor. Those advocates of reducing work hours believe that AI will reduce the demand for human labor and feel that this impact could be absorbed by moving to a three-or four-day work week, spreading the jobs that do remain over more workers. The redistribution camp tends to be the most dire in their predictions of AI-induced job losses. Many of them predict that as AI advances, it will so thoroughly displace or dislodge workers that no amount of training or tweaking hours will be sufficient.

How should we change according to the book?

“AI today—the “electricity” of the twenty-first century”. We should invent the applications that will be using AI?

What should I personally do?

Check this out…. www.arxiv.org

Summary

The book in six words – “You can’t connect the dots looking forward. You can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” (Steve Jobs)

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Ries: The Startup Way

About the book

“Nobody wants to work at an old-fashioned company. Nobody wants to buy products from an old-fashioned company. And nobody wants to invest in an old-fashioned company” (Jeff Immelt / General Electric).

The ambition of the book is to create a system that helps companies to create long-term growth and flexibility.

Second ambition is to teach that entrepreneurship is not only for entrepreneurs.

Make a Leap!

What are the key learnings?

The key learning of the book is:

A.   How to use The Startup Way as an organizational capability for continuous transformation.

B.   Innovation Accounting as a tool to understand the commercial potential of business development..

The ultimate goal is “to enable the entire organization to function as a portfolio of startups” and the new way of working becomes the culture. Driving forces can be crisis of any sort or new strategy or hyper-growth.

Lean Startup Method

In a nutshell the tool is the Lean Startup method. And the Lean Startup method is all about vision and how to find the fastest way on realizing the vision:

1)   Leap of Faith Assumptions (LOFA) are “the beliefs what must be true in order for the startup to succeed.

2)   Minimum Viable Products (MVP) are experiments where you test the assumptions “as quickly and as inexpensively as possible”. What people actually want?

3)   Validate Learning and think like a scientist. Follow the 3A rule:

o  Actionable (clear cause and effect).

o  Accessible (share the data).

o  Auditable (data must be credible).

4)   Build-Measure-Learn feedback loop is the tool. Take the learning from the experiments and start the loop again. Like in Growth Hacking?

5)   Cadence-Pivot-Persevere means that you should at least every six (6) weeks:

o  Regularly meet to learn from the experiments by asking questions.

§ What did you learn? How do you know it?

o  Make change in the strategy according the learnings.

o  Pivot or stay on course. Famous pivot stories: PayPal went from Palm Pilots to web-based version and Netflix moved from DVDs to streaming.

These are the topics on building a corporate version of the Lean Startup

A) MVP   

o How to use MVPs (minimum viable products) in corporate environments.

B)   Small Teams

It’s all about teams and small teams beat big teams:

o  Small teams have the bond and the communication in is intense due to the proximity.

o  Small teams are like hunting parties, desperately seeking for product/market fit.

C)   Pivot

a.   “A change in strategy without a change in vision” and “without a vision you cannot pivot”.

D)   Scarcity

a.   No extra time, no extra money, no extra people. Corporate death is around the corner.

E)   You have to focus.

a.   A true customer problem is the very first thing a team focuses on.

F)   Financializing learning.

a.   “Equity ownership is not a cash bonus. It’s a measurement of what the startup has learned about far future profits. Equity ownership is the least distortionary set of incentives”

Accountability is the foundation of management:

1)   Accountability

a.   “The systems, rewards and incentives drive employees’ behaviour and focus their attention”.

2)   Process

a.   “The process is the tools and tactics that employees habitually use every day to get work done”.

3)   Culture

a.   “Beliefs that determine what employees believe to be possible”.

4)   People

a.   “The success of any organization depends on the calibre of the people it is able to attract and retain”.

Recovery process is needed when 5hit hits the fan. Obey these rules:

Rule 1: The war room is the place where the problems are solved, not for shifting blame.

Rule 2: Talking is allowed only to the people who know most about the issues.

Rule 3: We need to stay focused. 

The “How” behind the startup way

Any corporate can develop it’s way of working towards startup way with three phases – critical mass, scaling up and deep systems.

In critical mass you get the leadership into the movement and spreading the word out companywide. In scaling up you have enough political capital to bypass any issues arising from the startup method. Last but not least this will lead into an organizational capability for continuous transformation.

Create a one-pager for the internal startup teams how to deploy MVPs:

–      A pre-approved MVP makes life easier. The pre-approved MVP formula goes like this – it is an experiment “with fewer than X customers possibly affected, total liability of Y and a cost of Z”.

–      If the experiment is a success and you want to scale it make sure that the experiment is “a) built on an initial MVP and b) you get managerial sign-off”.

–      “If you want build bigger and more complex – talk with legal and finance. Here is the hotline to call….”

Innovation Accounting

Innovation accounting is a tool to recognize “the early signs of success as worthy of further investment”. It is “a way of evaluating progress when all the metrics typically used in an established company are effectively zero.” The typical company metrics are revenue, customers, ROI, market share). Innovation accounting enables you to apples-to-apples comparison and gives you:

–      A framework.

–      A focusing device.

–      A common mathematical vocabulary.

–      A way to tyie long-term growth and R&D.

The Innovation Accounting has three levels:

1)   Dashboard

2)   Business Case

3)   Net Present Value

Dashboard is built around per-customer input. Aim of the dashboard is to help the team to see the customer as a flow and help them on focusing in customers. Learning metrics can be:

–      Conversion rates.

–      Revenue per user.

–      Lifetime value per customer.

–      Retention rate.

–      Cost per customer.

–      Referral rate.

–      Channel adoption.

Second Level

Second level is Business Case level will validate the leap-of-faith assumptions and business case. Sensible metrics are built around value and growth hypothesis.

–      Value metrics should be about repeat purchase, retention, willingness to pay premium or referral.

–      Growth metrics are based on the law of sustainable growth – word-of-mouth, paid engine of growth or viral engine of growth. Important is that it indicates a number that shows “it can grow sustainably”.

Net Present Value is the last level in innovation accounting. Here “the goal is to translate learning into dollars by rerunning the full business case after each new data point”.

Eric Ries even built a “Bingo Card” of the key questions to support the Innovation Accounting. That is worth checking out.

How should we change according to the book?

We avoid the economic stagnation:

1)   An epidemic of Short-termism is the rise of management through financial engineering instead of customer value creation.

2)   Lack of entrepreneurial opportunity is about massive reduction in opportunities for regular small business.

3)   A loss of leadership is about “preserving the results of past investments than investing in the future.”

4)   Low growth and instability.

What should I personally do?

Two things:

–      Face the challenges and being brutal honest about the facts.

–      “Plans are useless, but planning is indispensable” (Dwight D. Eisenhower).

Summary

The book in six words – “Hypergrowth for a company also requires hypergrowth of the people inside it”.

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Collins & Hansen: Great by Choice

About the book

I just the love Mr. Jim Collins and his research team has conducted. No man on earth has made as much as Mr. Collins to help leaders to stay on track. The current business systems wouldn’t be the same without his insights, creative writings and evidence based analysis. We can easily promote Jim Collins to the same category as Peter Drucker.

“One should… be able to see that things are hopeless and yet be determined to make them otherwise.” —F. Scott Fitzgerald

What are the key learnings?

Key question… “What does it take to build a great company?”

This is the recipe…. “Bill Gates didn’t just get a lucky break and cash in his chips. He kept pushing, driving, working:

1)   staying on a 20 Mile March;

2)   firing first bullets, then big calibrated cannonballs;

3)   exercising productive paranoia to avoid the Death Line;

4)   developing and amending a SMaC recipe;

5)   hiring great people;

6)   building a culture of discipline; never deviating from his monomaniacal focus—and sustained his efforts for more than two decades.”

1 THRIVING IN UNCERTAINTY

Meaning of the book…. “All of this led us to a simple question: Why do some companies thrive in uncertainty, even chaos, and others do not? We began the nine-year research project behind this book in 2002, when America awoke from its false sense of stability, safety, and wealth entitlement.”

“We selected on performance plus environment for two reasons:

1)   First, we believe the future will remain unpredictable and the world unstable for the rest of our lives, and we wanted to understand the factors that distinguish great organizations, those that prevail against extreme odds, in such environments.

2)   Second, by looking at the best companies and their leaders in extreme environments, we gain insights that might otherwise remain hidden when studying leaders in more tranquil settings.”

FINDING THE 10X CASES

“We spent the first year of our efforts identifying the primary study set of 10X cases, searching for historical cases that met three basic tests:

1)   The enterprise sustained truly spectacular results for an era of 15 + years relative to the general stock market and relative to its industry.

2)   The enterprise achieved these results in a particularly turbulent environment, full of events that were uncontrollable, fast-moving, uncertain, and potentially harmful.

3)   The enterprise began its rise to greatness from a position of vulnerability, being young and/ or small at the start of its 10X journey.

The crucial question is “What did the great companies share in common that distinguished them from their direct comparisons?”

Leaders…. Entrenched myth: Successful leaders in a turbulent world are bold, risk-seeking visionaries. Contrary finding: The best leaders we studied did not have a visionary ability to predict the future. They observed what worked, figured out why it worked, and built upon proven foundations.

They were not:

·     more risk taking,

·     bolder,

·     more visionary, and

·     more creative than the comparisons.

They were:

·     more disciplined,

·     more empirical, and

·     more paranoid.

Innovation…. “Entrenched myth: Innovation distinguishes 10X companies in a fast-moving, uncertain, and chaotic world. Contrary finding: To our surprise, no. Yes, the 10X cases innovated, a lot. But the evidence does not support the premise that 10X companies will necessarily be more innovative than their less successful comparisons; and in some surprise cases, the 10X cases were less innovative. Innovation by itself turns out not to be the trump card we expected; more important is the ability to scale innovation, to blend creativity with discipline.”

Speed….. “Entrenched myth: A threat-filled world favors the speedy; you’re either the quick or the dead. Contrary finding: The idea that leading in a “fast world” always requires “fast decisions” and “fast action”—and that we should embrace an overall ethos of “Fast! Fast! Fast!”—is a good way to get killed. 10X leaders figure out when to go fast, and when not to.”

Change…. “Entrenched myth: Radical change on the outside requires radical change on the inside. Contrary finding: The 10X cases changed less in reaction to their changing world than the comparison cases. Just because your environment is rocked by dramatic change does not mean that you should inflict radical change upon yourself.”

Luck…. “Entrenched myth: Great enterprises with 10X success have a lot better luck.  Contrary finding: The 10X companies did not generally have more luck than the comparisons. Both sets had luck—lots of luck, both good and bad—in comparable amounts. The critical question is not whether you’ll have luck, but what you do with the luck that you get.”

Peter Drucker taught, “the best—perhaps even the only—way to predict the future is to create it.

2 10XERS

“Victory awaits him who has everything in order—luck people call it. Defeat is certain for him who has neglected to take the necessary precautions in time; this is called bad luck.” —Roald Amundsen, The South Pole

“Amundsen’s philosophy: You prepare with intensity, all the time, so that when conditions turn against you, you can draw from a deep reservoir of strength. And equally, you prepare so that when conditions turn in your favor, you can strike hard.”

“Unlike Scott, Amundsen systematically built enormous buffers for unforeseen events.”

“A single detail aptly highlights the difference in their approaches: Scott brought one thermometer for a key altitude-measurement device, and he exploded in “an outburst of wrath and consequence” when it broke; Amundsen brought four such thermometers to cover for accidents.”

DIFFERENT BEHAVIORS, NOT DIFFERENT CIRCUMSTANCES

“We’re not saying that 10Xers lacked creative intensity, ferocious ambition, or the courage to bet big. They displayed all these traits, but so did their less successful comparisons. So then, how did the 10Xers distinguish themselves?

1)   Control: First, 10Xers embrace a paradox of control and non-control. On the one hand, 10Xers understand that they face continuous uncertainty and that they cannot control, and cannot accurately predict, significant aspects of the world around them.

2)   Fate: On the other hand, 10Xers reject the idea that forces outside their control or chance events will determine their results; they accept full responsibility for their own fate.

10Xers then bring this idea to life by a triad of core behaviours:

·     Fanatic discipline,

·     Empirical creativity, and

·     Productive paranoia.

FANATIC DISCIPLINE

“Both Kelleher and Lewis, like all the 10Xers we studied, were nonconformists in the best sense. They started with values, purpose, long-term goals, and severe performance standards; and they had the fanatic discipline to adhere to them.”

(if you’re a hammer, everything you see looks like a nail).

EMPIRICAL CREATIVITY

Like scientists….. “CEOs of the 10Xers were like scientists. Working based on the data and evidence.”

“Social psychology research indicates that at times of uncertainty, most people look to other people—authority figures, peers, group norms—for their primary cues about how to proceed.

10Xers, in contrast, do not look to conventional wisdom to set their course during times of uncertainty, nor do they primarily look to what other people do, or to what pundits and experts say they should do. They look primarily to empirical evidence.”

“But the 10Xers had a much deeper empirical foundation for their decisions and actions, which gave them well-founded confidence and bounded their risk. The 10Xers don’t favor analysis over action; they favor empiricism as the foundation for decisive action.”

PRODUCTIVE PARANOIA

“Like Amundsen with his huge supply buffers, 10Xers maintain a conservative financial position, squirreling away cash to protect against unforeseen disruptions.”

“In short, we found no consistent pattern in the backgrounds of 10Xers relative to the comparison leaders.”

3 20 MILE MARCH

“The 20 Mile March is more than a philosophy. It’s about having concrete, clear, intelligent, and rigorously pursued performance mechanisms that keep you on track.”

“The 20 Mile March creates two types of self-imposed discomfort:

(1) the discomfort of unwavering commitment to high performance in difficult conditions, and

(2) the discomfort of holding back in good conditions.”

Important…. “We found that every 10X company exemplified the 20 Mile March principle during the era we studied.”

WHY 20 MILE MARCHERS WIN?

“20 Mile Marching helps turn the odds in your favor for three reasons:

1. Confidence: It builds confidence in your ability to perform well in adverse circumstances.

2. Prevent: It reduces the likelihood of catastrophe when you’re hit by turbulent disruption.

3. Self-control: It helps you exert self-control in an out-of-control environment.”

“Having a clear 20 Mile March focuses the mind; because everyone on the team knows the markers and their importance, they can stay on track.”

ARTHUR LEVINSON: TEACHING A COMPANY TO MARCH

A good 20 Mile March has the following seven characteristics:

1. Clear performance markers.

2. Self-imposed constraints.

3. Appropriate to the specific enterprise.

4. Largely within the company’s control to achieve.

5. A proper timeframe—long enough to manage, yet short enough to have teeth.

6. Imposed by the company upon itself.

7. Achieved with high consistency.

“Key question? What is your 20 Mile March, something that you commit to achieving for 15 to 30 year?”

4 FIRE BULLETS, THEN CANNONBALLS

A BIG SURPRISE

About innovation…. “The evidence from our research does not support the premise that 10X companies will necessarily be more innovative than their less successful comparisons. And in some surprise cases, such as Southwest Airlines versus PSA and Amgen versus Genentech, the 10X companies were less innovative than the comparisons.”

About pioneering…. “Tellis and Golder also found that 64 percent of pioneers failed outright.

Good for society, bad for pioneers…. “It seems that pioneering innovation is good for society but statistically lethal for the individual pioneer!”

The level of innovation…. “We’re not saying that innovation is unimportant. Every company in this study innovated. It’s just that the 10X winners innovated less than we would have expected relative to their industries and relative to their comparison cases; they were innovative enough to be successful but generally not the most innovative.”

CREATIVITY AND DISCIPLINE

“Of course, it is not discipline alone that makes greatness, but the combination of discipline and creativity.”

“Fire bullets, then fire cannonballs. First, you fire bullets to figure out what’ll work. Then once you have empirical confidence based on the bullets, you concentrate your resources and fire a cannonball. After the cannonball hits, you keep 20 Mile Marching to make the most of your big success.”

<= Just like in the “Lean Startup Way”

Bullets… “Acquisitions would be made with little or no debt, and only when the balance sheet would remain strong after the purchase, thereby ensuring that acquisitions would remain low risk, low cost, and relatively low distraction.”

Calibrated cannonballs… “The 10Xers were much more likely to fire calibrated cannonballs, while the comparison cases had uncalibrated cannonballs flying all over the place.”

“And that’s the underlying principle: empirical validation. Be creative, but validate your creative ideas with empirical experience. You don’t even need to be the one to fire all the bullets; you can learn from the empirical experience of others.”

EMPIRICAL VALIDATION, NOT PREDICTIVE GENIUS

APPLE’S REBIRTH: BULLETS, CANNONBALLS, AND DISCIPLINED CREATIVITY

KEY POINTS ► A “fire bullets, then cannonballs” approach better explains the success of 10X companies than big-leap innovations and predictive genius.

5 LEADING ABOVE THE DEATH LINE

“As soon as there is life there is danger.” —Ralph Waldo Emerson

“In this chapter, we explore three core sets of practices, rooted in the research, for leading and building a great enterprise with productive paranoia: ► Productive Paranoia 1: Build cash reserves and buffers—oxygen canisters—to prepare for unexpected events and bad luck before they happen. ► Productive Paranoia 2: Bound risk—Death Line risk, asymmetric risk, and uncontrollable risk—and manage time-based risk. ► Productive Paranoia 3: Zoom out, then zoom in, remaining hypervigilant to sense changing conditions and respond effectively.”

PRODUCTIVE PARANOIA 1: EXTRA OXYGEN CANISTERS-IT’S WHAT YOU DO BEFORE THE STORM COMES

“A Black Swan is a low-probability disruption, an event that almost no one can foresee, a concept popularized by the writer and financier Nassim Nicholas Taleb. Almost no one can predict a particular Black Swan before it hits, not even our 10Xers. But it is possible to predict that there will be some Black Swan, as yet unspecified.”

“When a calamitous event clobbers an industry or the overall economy, companies fall into one of three categories: those that pull ahead, those that fall behind, and those that die. The disruption itself does not determine your category. You do.”

PRODUCTIVE PARANOIA 2: BOUNDING RISK

“To explore this question, we first identified three primary categories of risk relevant to leading an enterprise: (1) Death Line risk, (2) asymmetric risk, and (3) uncontrollable risk. (See Research Foundations: Risk-Category Analysis.)”

“In short, we found that the 10X companies took less risk than the comparison cases. Certainly, the 10X leaders took risks, but relative to the comparisons in the same environments, they bounded, managed, and avoided risks. The 10X leaders abhorred Death Line risk, shunned asymmetric risk, and steered away from uncontrollable risk.”

PRODUCTIVE PARANOIA 3: ZOOM OUT, THEN ZOOM IN

Zoom Out…. “Sense a change in conditions Assess the time frame: How much time before the risk profile changes? Assess with rigor: Do the new conditions call for disrupting plans? If so, how?”

Zoom In…. “Focus on supreme execution of plans and objectives”

LEADING ABOVE THE DEATH LINE KEY POINTS ► This chapter explores three key dimensions of productive paranoia: 1. Build cash reserves and buffers—oxygen canisters—to prepare for unexpected events and bad luck before they happen. 2. Bound risk—Death Line risk, asymmetric risk, and uncontrollable risk—and manage time-based risk. 3. Zoom out, then zoom in, remaining hypervigilant to sense changing conditions and respond effectively.

6 SMaC

“Most men die of their remedies, and not of their illnesses.” —Molière

The “SMaC” is a formula and the word stands for

–      Specific,

–      Methodical, and

–      Consistent.”

“You can use the term “SMaC” as a descriptor in any number of ways: as an adjective (“ Let’s build a SMaC system”), as a noun (“ SMaC lowers risk”), and as a verb (“ Let’s SMaC this project”).”

“A SMaC recipe is a set of durable operating practices that create a replicable and consistent success formula; it is clear and concrete, enabling the entire enterprise to unify and organize its efforts, giving clear guidance regarding what to do and what not to do. A SMaC recipe reflects empirical validation and insight about what actually works and why. Howard Putnam’s 10 points at Southwest Airlines perfectly illustrates the idea.”

7 RETURN ON LUCK

“The real difference between the 10X and comparison cases wasn’t luck per se but what they did with the luck they got. Adding up all the evidence, we found that the 10X cases were not generally luckier than the comparison cases. The 10X cases and the comparisons both got luck, good and bad, in comparable amounts. The evidence leads us to conclude that luck does not cause 10X success. People do. The critical question is not “Are you lucky?” but “Do you get a high return on luck?”

This is just like straight from Malcolm Gladwell’s “Outliers” …. “His friend Paul Allen just happened to see a cover story in the January 1975 issue of Popular Electronics titled “World’s First Microcomputer Kit to Rival Commercial Models.”

Important about the luck…. “Gates did more with his luck, taking a confluence of lucky circumstances and creating a huge return on his luck. And this is the important difference.”

Return on Luck (ROL)….. “Everyone gets luck, good and bad, but 10X winners make more of the luck they get. The Bill Gates story illustrates the upper-right quadrant, getting a great return on good luck.”

10XERS SHINE: GREAT RETURN ON BAD LUCK

“Canadian NHL players with the “bad luck” of being born in the second half of the year have a higher likelihood of making it into the Hall of Fame than those with the “good luck” of being born in the first half of the year!”

About bad luck…. “Nietzsche famously wrote, “What does not kill me, makes me stronger.” We all get bad luck. The question is how to use that bad luck to make us stronger, to turn it into “one of the best things that ever happened,” to not let it become a psychological prison. And that’s precisely what 10Xers do.”

BAD LUCK, POOR RETURN: THE ONE PLACE YOU REALLY DON’T WANT TO BE

LUCK IS NOT A STRATEGY…. “Life offers no guarantees. But it does offer strategies for managing the odds, indeed, even managing luck. The essence of “managing luck” involves four things: (1) cultivating the ability to zoom out to recognize luck when it happens, (2) developing the wisdom to see when, and when not, to let luck disrupt your plans, (3) being sufficiently well-prepared to endure an inevitable spate of bad luck, and (4) creating a positive return on luck—both good luck and bad—when it comes. Luck is not a strategy, but getting a positive return on luck is.”

“The best leaders we’ve studied maintain a paradoxical relationship to luck. On the one hand, they credit good luck in retrospect for having played a role in their achievements, despite the undeniable fact that others were just as lucky. On the other hand, they don’t blame bad luck for failures, and they hold only themselves responsible if they fail to turn their luck into great results. 10Xers grasp that if they blame bad luck for failure, they capitulate to fate. Equally, they grasp that if they fail to perceive when good luck helped, they might overestimate their own skill and leave themselves exposed when good luck runs dry. There might be more good luck down the road, but 10Xers never count on it.”

EPILOGUE GREAT BY CHOICE

Disease…. “We sense a dangerous disease infecting our modern culture and eroding hope: an increasingly prevalent view that greatness owes more to circumstance, even luck, than to action and discipline—that what happens to us matters more than what we do.”

Responsibility…. “Do we want to build a society and culture that encourage us to believe that we aren’t responsible for our choices and accountable for our performance? Our research evidence stands firmly against this view.”

People….“The factors that determine whether or not a company becomes truly great, even in a chaotic and uncertain world, lie largely within the hands of its people.”

Moment of truth…. “When the moment comes—when we’re afraid, exhausted, or tempted—what choice do we make? Do we abandon our values? Do we give in? Do we accept average performance because that’s what most everyone else accepts?”

Deep within…. “The greatest leaders we’ve studied throughout all our research cared as much about values as victory, as much about purpose as profit, as much about being useful as being successful. Their drive and standards are ultimately internal, rising from somewhere deep inside.

How should we change according to the book?

Start the 20 Mile March:

1. Clear performance markers (tavoitteet).

2. Self-imposed constraints.

3. Appropriate to the specific enterprise.

4. Largely within the company’s control to achieve (saavutettavissa).

5. A proper timeframe—long enough to manage, yet short enough to have teeth (aikaikkuna).

6. Imposed by the company upon itself.

7. Achieved with high consistency (osumatarkkuus).

What should I personally do?

“Companies, leaders, organizations, and societies do not thrive on chaos. But they can thrive in chaos.”

Summary

The book in six words – ”When the going gets weird, the weird become CEO.” (Hunter S. Thompson quote with a slight twist)

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Kees van der Heijden: Scenarios – The Art of Strategic Conversation

About the book

This book is the book in the field of scenario planning. The first time I read it was approximately 21 years ago. I was forced to read it again, because Risto Siilasmaa told in his “Paranoid Optimism” book that he is devoted user of scenarios. Maybe because of Siilasmaa’s book the scenario planning methods will see some kind of renaissance. Anyways I’m ready for the scenario planning tsunami.

van der Heijden wrote the book for “practitioners of strategic management” who could make thoughtful decisions and they can “take account of longer-term aims in their daily decision making”. The aim is superior overall results.

What are the key learnings?

Scenarios are memories of the future. Scenarios are also always a testbed for something. Scenarios can be both organizational and leadership tools. There are two types of scenarios:

–      External scenarios which are “intended to be representative of the ranges of possible futures”.

–      Internal scenario is “a causal line of argument, linking an action option with a goal”.

Scenario planning is an organizational learning process which aims to build common understanding and base for different projects which are aimed to make the organization fit for future. A solid strategy requires to based on the following elements:

–      Aims of the organization

–      Assessment of the organization

–      Assessment of the environment, current and future

–      Assessment of the fit between the two

–      Development of policies, decisions and actions

Scenario planning provides a structure, it identifies uncertainty, it creates dialectic conversation, it taps into knowledge, it brings external perspectives and forms basis for corporate strategic considerations. The scenario planner “is to create a more adaptive organization which recognizes change and uncertainty, and uses it to its advantage”. (S)he is also a process facilitator who provides key stories to become part of the company language. (S)he also helps to build a successful competitive strategy that is an original invention. Scenarios a needed to:

1)   Prepare the organization to generate projects and decisions “that are more robust under a variety of alternative futures”.

2)   Building better future.

3)   Enhancing corporate perception.

4)   Energizing management.

Shell has always been forerunner of scenario planning.

Even today you can find scenarios developed by their internal scenario team (https://www.shell.com/energy-and-innovation/the-energy-future/scenarios.html). Shell’s experience has highlighted that:

–      Sound strategies reduce the complexity of the management task.

–      Devote management’s time on strategic conversation.

–      Incorporate common sense and good strategy.

Three different paradigms within strategic management:

1)   The rationalist school tries to get as close as possible to the best solution or one right answer. The IBM mainframe business case is a classic example of this school.

2)   The evolutionary school believes that strategy is emergent in it’s behavior.

3)   The processual school is in between the two previous schools and it is more like a living organism. This school is quite close to Lean way of development by learning loops.

Scenario planning needs a Business Idea.

It is the mental model of forces behind the organisation’s current and future success. The Business Idea has to have profit potential and distinctive competencies. The ideal Business Idea is:

–      A new way of creating value for customer

–      A combination of competencies

–      Unique value

–      Offering creates value to both seller and buyer.

Scenario planning aims to strengthen Business Idea. Scenarios are a windtunnel for the Business Idea. Can it stand the winds of future?

Fundamental source of distinctiveness are:

1)   Networked people.

2)   Embedded processes.

3)   Investment in reputation.

4)   Legal protection.

5)   Specialized assets.

Solid Business Idea is built on competitive advantage, differentiation and cost leadership. But uncertainty in the forms of risks and unknowables will be on the path for sure. Scenario planning will definitely help managers to bear the uncertainty. And not all uncertainty is uncomfortable. Scenarios will bring understanding of the environment, put structural uncertainty on the agenda and scenarios will help the organization to become more adaptable. In a way scenario planning is a risk management tool.

Iceberg analysis is a vital tool for scenario planning, because with the Iceberg analysis you will identify events, trends & patterns and structures that will affect to your business. Typically future analysis is done by forecasting which will not take into consideration events that have no historical data available. “Scenarios let the decision makers look not just an outcomes, but also at the driving forces which could move the business one way or the other.” For example could taxi industry have been able to build a scenario where Uber will rock the boat. And if yes could the taxi industry have made some pre-emptive strikes before Uber hit the fan.  

Scenario planner has to take two elements into consideration – know you customer and plausibility. The scenarios are made to be used by the customer and (s)he should be able to execute according. Secondly (s)he should be able to see that the potential scenarios are plausible. Scenarios are “a bridge between existing understanding and new alternative future framework”. 

Scenario analysis should follow these principles:

–      Start with the platform of the existing “consensus view”.

–      Recognise the uncertainty and complexity.

–      Stretch by the introduction of new knowledge from inside and outside the organization.

–      Provide structure to seemingly unrelated environmental insights.

–      Time limits will kill creativity.

First step

In the first step in building scenarios the planners typically use:

–      Customer insight,

–      Group brainstorming,

–      SWOT,

–      Individual interviews and

–      Feedback.

Second step

Second step is to essential to find the driving forces – external and internal. “September” formula is used to categorize the environment:

–      Societal development

–      Economic development

–      Political development

–      Technological development.

Scenario planner needs also analysis of the competing forces (Porter):

–      Generic competing forces in the industry

–      Relative power of suppliers

–      Relative power of buyers

–      Relative power of potential new entrants

–      Potential influence of substitute products.

After these steps one has to build a scenario agenda which has a list of four to five broad themes. These themes are typically something that the client is concerned about. The themes should be very independent. The scenario horizon can be years or in the major capital investment it can also be up to 20 years.

While building the scenarios the management team will have time to evaluate that what does drive success in the future. Typically the drivers of the business success are:

–      The customer value created.

–      The competitive advantage.

–      The Distinctive Competencies.

–      A positive feedback loop. 

Re-build Business Idea

After the scenarios the management team needs to re-build the Business Idea. The process behind it is the following:

1.     Deciding on the company’s Competitive Advantage

2.    Addressing the Devil’s Advocate question (what are the unique factors of Competitive Advantage)

3.    Developing a cause and effect picture/diagram

4.    Completion of the diagram

5.    Identifying the Distinctive Competencies

6.    Cleaning up the diagram

7.    Review of the Business Idea (3E test, SWOT)

8.    Drawing out the essentials

9.    Strategic implications

After the Business Idea is reviewed with the help of scenarios the management team can start analyzing it’s position in the playing field (competitive positioning):

1.    Identifying potential customers

2.    Testing the business definitions

3.    Identifying the competitors

4.    Competitive cost driver analysis

5.    Competitor response profiles

6.    Summarising the most important competitors.

 A Scenario Team and the project

The team working with the scenarios should be multi-disciplinary and embracing diversity team. They should promote disbelief, think the unthinkable, let intuition and premonitions flow freely. The target for the team should be novelty and relevance to the client. For the client most important part is to deliver on time. Developing scenarios should be seen as a project. The work is typically done in workshops. Typically off-site workshops taking two to three days. They should also have a dedicated workroom or space. The team uses data to find common and historical variables. These datapoints will turn into driving forces and conceptualization of variables along with the Iceberg analysis (events, trends, patterns and structures). 

After the scenario team has gathered the data – the team will start formulizing scenarios which has a consistent story line. The story lines can be built based on

1)   Inductive (used with divergent client group),

2)   Deductive (used when client group thinks cohesively) and

3)   incremental (used in step by step approach) scenario structuring methods.

The scenarios are tested by:

–      Quantification (causal models) or

–      Actor testing (most important actors in business environment).

Scenarios are not one size fits all. Those can be:

–      Surprise-free scenarios.

–      Challenge scenarios.

–      Phantom scenarios.

Scope of the scenario projects can be:

–      Strategy projects.

–      Project development.

–      Short-term/tactical decision making.

–      Crisis management.

–      Exploration (consensus building) scenarios.

–      Morale building projects.

How should we change according to the book?

“The strength of every Business Idea will deteriorate over time with the depreciation of their Distinctive Competencies.” To address this fact the scenarios should be used to:

–      Identify and evaluate options

–      Build scenario/option matrix

–      Test the end-results with the most important stakeholders and actors

–      Integrate the findings into the overall strategy.

Plan for action:

1.    Define current position

2.    Define desired future state

3.    Define steps to make transition

4.    Execute

Scenarios should be guiding the strategic conversation.

What should I personally do?

Find the Radiolinja’s scenario planning results.

Summary

The book in six words – ”Business Idea is not valid forever”

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Hamel & Prahalad: Competing for the Future

How was the book?

What is the core competence of Amazon? One day delivery, vast inventory of products, hardware like Alexa or Kindle, people endorsing and commenting the products available etc. The answer is according to Gary Hamel and C.K. Prahalad that it is all of these features. A core competence is a bundle of skills and technologies and a core competence is a source of competitive advantage. The core competence can tested be with three questions:

  1. Does it have a huge contribution to customer perceived value?
  2. Is it competitively unique?
  3. Can it extend from a product to the entire market?

What are the key learnings?

The goal of the book is ”to help managers imagine future and, having imagined it, create it.” ”The book is also about how to build and apply that new view of strategy as it is about how to get to the future first.” The primary challenge is to become the author of industry transformation.

Gary Hamel and C.K. Prahalad premise is that ”a company can control its own destiny only if it understands how to control the destiny of its industry. A threat to the future is a denominator manager who sees business as an extension to asset productivity. Their line of business is downsizing which is equivalent to corporate anorexia.

What does it take to get to the future first?

  1. An understanding of how competition for the future is different.
  2. A process for finding and gaining insight into tomorrow’s opportunities.
  3. An ability to energize the company from top-bottom for what may be a long and arduous journey toward the future.
  4. The capacity to outrun competitors and get to the future first, without taking undue risks.

Insight of tomorrow’s opportunities without foresight of the tomorrow’s market is nothing. You should get both and also acquire a strategic architecture which provides a blueprint for building the competencies needed to dominate future markets. Core competencies are built from product leadership and portfolio of competencies, according Hamel and Prahalad. 

Future competition is different from current and to understand what are the differences is the key to success in future. To evaluate the company’s portfolio of competencies one must ask that ”what opportunities are we uniquely positioned to exploit?” Where is the future? It can be found from the intersection of changes. The changes can occur everywhere from geopolitics to technology. Competition of the future happens in different in two ways – It often takes place in unstructured arenas and it is more like a triathlon than a 100-meter sprint.

Getting to the future first is a question of map and the map of past is not the map of future. The competition in the future happens for tomorrow’s industry structure and within today’s industry structure. Race to the future occurs in three different stages:

  1. Competition for Industry Foresight and Intellectual Leadership
  2. Competition to Foreshorten Migration Paths
  3. Competition for Market Position and Market Share.

What is foresight made out of?

  • The company must be able imagine that what kind of customer benefits one can provide in five to fifteen years?
  • What kind of competencies the company needs to build in order to fulfill the customer benefits?
  • How should the customer interface be reconfigured?

Managers must be able to clearly articulate five to six fundamental industry trends that most threaten its firm’s success. Otherwise they are not in charge of the destiny. To create the future it’s the job entire company, not just geeks or top management. Creating future rests on imagination and prediction as well as Wisdom of Crowds.

Strategic architecture plays a big role in the thinking of Hamel and Prahalad. They see that the new benefits or functionalities are the key to strategic architecture and thereafter comes the understanding that what kind of core competencies are needed in order to create the new benefits. Strategic architecture is a high-level blueprint for the deployment of new benefits. It can be also called as ”a high-level map of interstate highways, not a detailed map of city.” But the strategic architecture doesn’t last for ever. Be agile about the the map.

The ultimate test is a question for a random sample of 25 senior managers that ”how will the future of your industry be different?” While analyzing the results look for these five topics:

  1. How far is the future?
  2. How encompassing is its view of the future?
  3. How competitively unique is its view of the future?
  4. Is there a consensus about how different is the future?
  5. Can they reflect the future into short-term actions?

”Future first” or ”get to the future first” could be the key slogans for Hamel and Prahalad. In many occasions the emphasis the timing. Obviously that is one of the most difficult tasks – to get the timing right, but without it the company will be investing too little too late or vice versa.

Why to compete on shaping the future? Because it can give the company ”a virtual monopoly.” Next question would be that how to get to the future first? The recipe about 20 years ago was:

  • Create alliances with leading-edge customers.
  • Perform prototype market testing.
  • Undertake joint development with potential competitors.
  • Study competing technologies etc.

Coalitions are something that Hamel and Prahalad are talking a lot, but today it is a reality in our networked economy. In a sense the writers were seeing the future.

The fuel to future is emotional and intellectual energy of you people, your resourcefulness. Not war cry nor piles of cash. Strategic architecture needs strategic intent to help people to go that extra mile. Your people need to know where they are going. Strategic intent is the command that enegizes your people. The aspirational goal or goals must not be multiple and competing, but focus is ”not an excuse to ignore everything else.” Don’t be a company that is overmanaged and underled.

How should we change according to the book?

Build your strategy on competencies that will deeply contribute to future customer value. For example circular or sharing economy. How will the trends affect to the customer value and what are the consequences after customer value has shifted to circular and sharing economy.

Nowadays we are talking a lot about artificial intelligence, digitalization, urbanisation etc trends. Which of these opportunities will be oversold and which of the risks are undermanaged? Of the strategy itself Hamel and Prahalad are expecting to see:

  • Long-term point of view about industry evolution
  • Ambition and aspiration that is derisked through the tools of resource leverage.
  • An intellectual and emotional commitment that ensures consistency and constancy.

Last is a test with twenty questions about the future. It is in the end of the book. Why would you not do your test about the future? Even before you start the strategic planning.

What should I personally do?

I got curious about this book, because the Ringtone book by Wilson and Doz told that the framework by Hamel and Prahalad was key tool for Nokia leadership. They saw that the idea about core competencies was a great fir for Nokia. Thinking differently is about getting the leadership team debating about future. What happens to the company and where does the company have to be in five and ten years. These questions were seen valuable in the Nokia leadership team.

The book builds a great insight into core competencies, but time has done it job. The book is also very focused on products. It does not undermine the customer value, but still the greatest emphasis is on products. In today’s leadership agenda big emphasis merely on products would have demoralizing effect, because we have just learned ways to work with customers and their needs. Competing for the future is pro experiments and cultural change, but main emphasis is on products.

What should I do? Remember that pre-emptive action towards the competition happens via you strategy and execution plan.

Summary

Six words – “Failure is the child of unrealistic expectations and managerial incompetence.”

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Surowiecki: The Wisdom of Crowds

How was the book?

You should read this. You might not agree with all the arguments by James Surowiecki, but he will give you new perspectives.

Experts vs. groups is the fundamental question of this book. Great virtue of collective decision-making is that ”errors people make effectively cancel themselves out.” The Wisdom of Crowds is an argument against ”our excessive faith in the single individual decision maker”, because it’s hard to identify a true expert and he also has humans error – biases and blindspots.

James Surowiecki is ”merely” a staff writer at the New Yorker. My expectations were fairly low not because of the writers profession, but the topic seemed so self-evident. I was wrong; the book has intelligence and deep understanding of human nature.

What are the key learnings?

Learnings are:

  • On average people get things right without any communications.
  • Some people will do better, but on average they get it close enough.
  • The simplest way to get reliably good answers is just to ask the group each time.

One of the key lessons is that ”we don’t always know where the good information is.” The key to wisdom of crowds is diversity, independence and decentralization or private judgement.

Surowiecki uses a lot of examples to demonstrate the power of crowds. Examples of accuracy of crowds:

  • Francis Galton noticed that groups are remarkably intelligent on averaging things. For example the ox on the market which weighed 1198 pounds. And the guestimate was 1197 pounds.
  • Who Wants to Be a Millionaire audience got the answers right 91 % of the time.
  • On Hazel Knights tests the accuracy was on room temperature 72,4 degrees when the correct was 72 degrees.
  • In case Challenger the crowd got the company responsible of the accident right – which was Thiokol.
  • Google in built on wisdom of crowds.

Collective intelligence has three problems:

  • Cognition
  • Coordination
  • Cooperation

Conditions that make good group intelligence are:

  • Diversity
  • Independence
  • Private judgement

About diversity. James G. March and Scott Page have studied diversity and the learnings from their studies indicate that too smart teams doesn’t work well compare to teams that have also less knowledgeable team members. In fact, people who know less will improve the group’s performance. Alternatively, the ”homogeneous groups are great doing what they do well, but they become progressively less able to investigate alternatives. They spend too much time exploiting and not enough time exploring.” The gains comes from diversity. The value of expertise is overrated. 

Forecasting is difficult even for experts. J. Scott Armstrong has noted ”expertise and accuracy are unrelated.” Therefore, expert thinking and forecasting have little to do compared to crowd thinking. Experts are as likely to disagree as to agree. Experts are also surprisingly bad at calibrating their judgements, because they routinely overestimate the likelihood that they are right. The problem is that experts do not recognize that they are wrong and especially how wrong they got. So chasing a guru who knows everything is a waste of time. Pool of gurus is much better – wisdom of crowds. This doesn’t mean that there would not be people who can outperform group of gurus. For example Warren Buffet has outperformed S&P 500 Index since the 1960s. Try to find smart people, but not the smartest, because he might lead you astray.

Cognitive diversity is important for wise decision-making. You need it to conceptualize problems in a novel way. Homogenous groups tend to do groupthinking. Groupthinking ”shares an illusion of invulnerability, a willingness to rationalize easy possible counterarguments.” Bay of Pigs is a classic example of groupthinking. In addition, Salomon Asch has demonstrated in his experiments of three same size lines that people tend give up on their opinion if the group has different opinion. 70% of test subjects fell pray, because of peer pressure. They didn’t want to stand out. Diversity is important also, because it helps individuals to express more freely their opinion. 

About independence. ”Independence of opinion is both a crucial ingredient in collectively wise decisions and one of the hardest things to keep intact.” Independence means relative freedom from the influence of others and it is important to intelligent decision making. Why is it so important? ”First, it keeps the mistakes that people make from becoming correlated. Second, ”independent individuals are more likely to have new information” which gives diverse perspective and you won’t be making the group any dumber. Being independent is difficult, because we are social beings and we want to learn which is social process. Surowiecki sees that the more people tend to socialize with each other the more there will be personal contact and the likelihood that group’s decision will be less wise. A controversial observation that should be considered in team building. Surowiecki asks that ”Can people make collectively intelligent decisions even when they are in constant interaction with each other?”

Social proof is a concept that was tested by Stanley Milgram, Leonard Bickman and Lawrence Berkowitz in 1968. The put people on a corner of a street looking up in the sky. The more there were people staring in the sky the more other people stopped and started looking also. I.e. crowd becomes more influential as it becomes bigger. The governing assumption is that ”the best thing to do is just to follow along.” 

Hearding should be noticed, because it explains that why people are following the same strategy although there would an incentive to follow alternative strategy. Somehow, people see that following the heard is a safe bet. For example during the Bowling bubble in the 1950s. The stocks of AMF and Brunswick were bought with out the understanding of the limitations of the bowling market. Or as John Maynard Keynes has written ”Wordly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally.” 

Information cascade plays a vital role in decision-making. It is a process how the decisions are made. The groups are better on making decisions than individuals, but individuals are better on coming up with solutions than groups. A successful recipe for making decision is that one should have a lot private information and pay less attention to what everyone else is saying. ”The more important the decision, the more likely it is that the group’s collective verdict will be right.”

Decentralization is a key ingredient in wise decision-making. Weakness of decentralization is that no one guarantees that information available somewhere will be available elsewhere. Strength of decentralization is that is ”encourages independence and specialization on the one hand while still allowing people to coordinate their activities and solve difficult problems on the other.” Linux is an example of decentralization or any other crowdsourced system. 

Norms and convention play a vital role in complex world. And the most successful norms are internalized. The Milgrams experiment of asking people to give their seat in subway is a test of internalized norms. The test person who asks the sitting subject are both playing their internalized norms and conventions. Test person doesn’t have the guts to ask the seat and the subject doesn’t have the guts to say no (internalized norm) or she feels that she has earned the seat, because she was there earlier (convention).

People are odd and the ”ultimatum game” underlines that. When two persons are given a chance to share 10 USD, typically less than 2 USD offers are rejected not because that’s more than nothing, but because the receiver feels that the other party is getting too much by having 8 USD. Receiver wants to punish the greedy counterparty. Moreover, that’s why typically offers tend to yield around 5 USD. Expect in a case where the offering party has earned the position on making offers for example via test. People want to see a relationship between accomplishment and reward.

Virtues of decentralization are:

  • The more people have responsibility of their own environment the more they are engaged
  • Decentralization makes easier to coordinate. Hard to believe, but the writer suggests that Zara for example does this brilliantly.

How should we change according to the book?

Vote is a great way to aggregating the opinion of the members of the group. Do not emphasize consensus over dissent. Second, ”group decisions are no inherently inefficient.” Third, the groups should really have power to make decisions, take responsibility.

Talkativeness is petrol for the group, because it helps the people to think and make wise decisions.

Making decisions have two separate ways – evidence-based or verdict-based. The decision situation should not start by making conclusions. Share all the information and talk a lot about the topic every day. 

Shadow of the future is a great way to cooperate. When everybody knows that there will be work done in the future it will build durability of the relationship.

What should I personally do?

Follow the shadow.

Summary

The book in six words – ”Who the hell wants to hear actors talk?” Harry Warner of Warner Bros. (1927)

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Esko Valtaoja: Avoin tie – kurkistus tulevaisuuteen

Kirjasta

Esko Valtaoja on Suomen nyky-tiedeyhteisön kruunaamaton valtias. Ei viikkoa etteikö Valtaoja olisi julkisuudessa. Se jopa saattaa nostaa mielenkiintoa kirjaa kohtaan. Universaalista aiheesta huolimatta Valtaojan teos on lukemisen arvoinen eikä sekään vähennä mielenkiintoa, että teos on vuodelta 2004.

Minkälainen kirja oli?

Lukukokemus on humoristinen ja paikoitellen henkilökohtainen, mutta pääsääntöisesti hyvin ajateltuja ja syvällisiä ajatuksia sisältävä teos. Valtaoja on kirjoittanut näkemyksensä optimismista ja tulevaisuudesta. Siinä on kirjan tarkoitus. Juuri edellä mainituista syistä kirja on sekä nautinnollinen ajatuksia herättävä lukukokemus että havahduttava kokoelma tosiasioita. Valtaojalla on paljon ihmiseen ja ihmisyyteen liittyviä havaintoja. Ei hän ehkä yllä Daniel Kahnemanin ”Thinking, fast and slow”-kirjan tasolle, mutta kauas ei jää kotimaisena kilpailijana.   

Valtaojan humoristisuutta kuvaa tarina Kolumbuksesta ja kuunpimennyksestä. Kolumbus tarvitsi vastentahtoisten intiaanien apua ja hankki sitä almanakan avulla. Kolumbuksen idea oli, että uskotteli intiaanit luulemaan, että hän pystyi ”jumaliensa” avulla aikaansaamaan kuunpimennyksen. Almanakan avulla hän tiesi kuunpimennyksen tulevan ja sitä tietoa hyödyntäen intiaanit saatiin yhteistyökykyisiksi. Toisessa Valtaojan tarinassa sama temppu ei toiminut Uuden-Guinean viidakon asukkeihin vuonna 1928. Huijauksen kohteena ollut heimopäällikkö tiesi kuunpimennyksen poistuvan yhtä varmasti kuin se saapui. Tämän lähemmäksi – näitä esimerkkejä lukuun ottamatta, ei Valtaojan kirjassa päästä tulevaisuuden ennustamista. Jos olet kiinnostunut arvioimaan mitä tulevaisuus voi tuoda tullessaan ja haluat lukea aiheesta suomalaista kirjallisuutta, niin Avoin tie kannattaa lukea. Kuten monet tulevaisuutta käsittelevät kirjat – Valtaojankaan, eivät kerro mitä tulevaisuus tuo tullessaan. Ne kertovat enemmän viitteitä siitä mihin tulevaisuus voisi rakentua. Omalla tavallaan Avoin tie muistuttaa paljon Hararin uusinta Homo Deus-kirjaa.

Mitkä ovat kirjan keskeiset ideat? 

Sotahistorioitsijat tietävät, että tasaväkisen taistelun ratkaisee se kumpi puoli jaksaa uskoa voiton mahdollisuuteen. Niin se on myös tulevaisuuteen liittyen. Me jotka olemme kehitysoptimisteja, niin näemme tulevaisuudessa enemmän voittoja kuin häviöitä. Valtaojan sanoin ”pessimismi luo avuttomuutta”.

Toiseksi hän uskoo, että tulevaisuus on aina nykyhetken rappiota. Vertauskuvat Valtaoja löytää niin mongolien verisistä valloitusretkistä sekä niiden tuomista reittien aukeamisista idän ja lännen välille. Tai natsien tuhoamasta Euroopasta, jonka tuloksena elämme nykyisyyttä. Leninin mukaan ”omelettia ei voi tehdä rikkomatta munia”, vaikka hänen johdollaan rikottiin paljon munia ilman, että sitä omelettia syntyi.

Thomas Moren utopia on paikka ei missään. Ja utopisti haluaa aina painaa jarrua. Vastustaa edistystä, joka ei vie muutosta utopiaan. Optimisti on se, joka jaksaa taistella vielä silloinkin, kun toiset ovat luovuttaneet. Kolmas porukka, johon Valtaoja ottaa kantaa ovat anarkistit – hallittujen ja hallitsijoiden väliseen ristiriitaan, sillä he haluavat tehdä niin kuin itse haluavat. Meidän aikaamme johtaa runsauden anarkia, joka näkyy mm. internetissä missä kaikkea on kaikille, liikaa. Suomalainen mökkielämä on anarkismia parhaimmillaan, siellä saat tehdä miten haluat. Ei silti tarvitse tyytyä demokratiaan, jossa pitää tehdä kuten toiset haluavat. ”No man is an island” (John Donne)”.

Uutuus kun vaikuttaa ihmiseen ja ympäristöön, niin tapahtuu muutoksia. Hän luettelee hengästyttävästi tapahtumia ja teknologioita, joiden vaikutus tulevaisuuteen voi olla arvaamaton. Kännykät. Sivilisaation uudet keskukset. Ihmisruumis voidaan erottaa aivoista. Geenimuunneltu ruoka. Fuusiovoimala ITER. Näitä kaikkia edellä mainittuja me koemme ja näemme ympärillämme, mutta osaammeko erottaa niiden tuomat tulevaisuuden teoreettiset vaarat ja saadut hyödyt. Vaaroiksi voidaan mainita esim. Mooren laki, joka sitten muuten ei ole laki vaan havainto. Mooren laki saattaa ennustaa jotain, mutta ei takaa fysiikan lainomaisesti varmuutta tulevaisuudesta.

Aivojen käyttäminen on tärkeä kehittymisen edellytys – ”use it or lose it*. Ehkä juuri siksi oppiminen ja ikääntyminen on Valtaojalle tärkeää. Hän näkee korrelaation iän, oppimisen ja ymmärtämisen välillä. Niiden yhdistelmä – hänen mielestään, johtaa vääjäämättä sivistyneisyyteen, kuten myös monen meidän muun mielestä. Tulevaisuuden rakentamisessa olisi hyvä huomioida edellä mainittu sekä ymmärrys ihmisen pohjautuvan apinaan. Inhimillinen kulttuuri on aivojemme saavutuksia, joka erottaa meidät apinoista ja luo pohjan ihmisyydelle. Valtaoja haluaa, että ymmärrämme eläimellisyytemme, joka voi johtaa kaikkien sotaan kaikkia vastaan.

Valtaoja luettelee myös muita tekijöitä mitkä erottavat meidät apinoista:

1.    kyky sympatiaan ja empatiaan,

2.    arvot ja järjestys,

3.    vastavuoroisuus,

4.    kyky tulla toimeen,

5.    mukautumiskyky ja

6.    älykkyys sekä kyky rationaaliseen toimintaan.

Valtaoja nostaa esille myös perspektiivin käsitteenä. Todennäköisesti me emme edes osaa katsoa tulevaisuuteen, koska pörssianalyytikon näkyvyys on kvartaali ja ihmisen oma näkyvyys on korkeintaan omiin lapsenlapsiinsa. Siihen kun vielä lisätään Teilhardin emergenssi – ennalta aavistamaton, niin ihmisen kyky ennustaa tulevaisuuteen on todennäköisesti olematon. Mutta vain ihminen voi jatkaa evoluutiota. Otetaan esimerkiksi lentäminen. Kului kolme vuosikymmentä Wrigthin veljeksien keksinnöstä ensimmäiseen suihkukoneeseen. Siitä kolme vuosikymmentä ensimmäiseen kuulentoon. Mitä seuraavan kolmen vuosikymmenen jälkeen? Avoin tie johtaa kaikkialle, mutta ei minnekään ilman ihmistä.

Mitä meidän pitäisi tehdä kirjan perusteella?

Valtaoja haukkuu status quota ”himmeäksi ideaksi”. Se on ihmiskunnan kohtalokkain aate. Kirja toivoo – suorastaan vaatii, jokaista meistä muuttamaan sekä muuttumaan. Vaikka henkisesti kaipaamme status quota, niin todellisuudessa emme sitä tarvitse. Muutos on ainoa asia mitä tarvitsemme.  

Mitä minun pitäisi itse tehdä? 

Estää himmeän idean mukanaan tuomaa pysyvää olotilaa.

Yhteenveto

Kirja kuudella sanalla – ”Me kylvämme (itse) oman tulevaisuutemme siemenet”.