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Peters & Waterman: In Search of Excellence

How was the book?

Why should you read ”In Search of Excellence” book. Thomas J. Peters and Robert H. Waterman Jr. wrote the book in early 80’s and it was published 1982. The companies that were reviewed in this book have had truly excellent financial performance for the past twenty years in order to be part of the analysis. So the book is nearly 27 years old, the cases are much older than 27 years and some definitions used in the book are not very contemporary. Before starting this review we can ask one crucial question – are the learnings of Peter and Waterman still valid?

My answer is yes and no. No, because many of the learnings are elementary and self-evident from the current corporation’s perspective. Yes, if you have not lived the hard facts of running a large corporation. The book is needed to understand the basics of a large corporation. It’s also beneficial to learn how the current management theory has evolved from works of Peter Drucker to Jim Collins. This a ”back to basics” kind of book. The modern corporation has all or should have all these features by now that Peters and Waterman are explaining.

”In Search of Excellence” is a business book based on analysis of 43 American large corporations and out of those were interviewed 21 corporations. The method is like in the ”Good to Great” by Jim Collins. A side notion is that Peters and Waterman were ahead of their time, because they cited the famous duo – Kahneman and Tversky, on the representativeness i.e. how we are more influenced more by stories than by data. 

Also in the book was introduced a practices and concepts novel in corporate life globally in early 1980’s. For example a practice called ”MBWA” (Management by Walking Around) which meant that the management should also be visible. People working for you need to have informal constant contact or communication with management and being present is one of the most efficient ways of communication. Importance of culture: ”Profit is like health. You need it, and the more the better. But it’s not why you exist.” Culture as a corporate concept started to emerge in the early 1980’s.

 The book that I read was 340 pages long. The authors used 1/3 of the book before they even got to the point i.e. started to present results from the analysis. Second critique is that the results presented were only qualitative. I would have preferred quantitative analysis also. This critique does not lessen the wealth of understanding of management theory. 

 What are the key learnings?

 The writers were eager on forming a new theory how the excellent corporations ”behave”. Their new theory was built on three pillars:

1.    Breaking old habits and shifting attention which includes

a.    Regular reorganization

b.    Major thrust overlays

c.     Experimental units

d.    Systems focusing on one dimension

2.    Stability

a.    Simple, basic underlying form

b.    Dominating values (superordinate goals)

c.     Minimizing/simplifying interfaces

3.    Entrepreneurship

a.    ”Small is beautiful” units

b.    Task forces, and other problem-solving implementation groups

c.     Measurement systems based on amount of entrepreneurship, implementation

The new theory is supported with eight basics of excellent management practice or attributes that the writers found from the excellent companies:

1) A bias for action, for getting on with it.

The excellent companies had the standard procedure of ”Do it, fix it, try it.”

2) Close to the customer. These companies learn from the people they serve.

Excellent companies are close to the customer. Especially they are very close to the lead users. Other companies just talk about it.

3) Autonomy and entrepreneurship.

”The most discouraging fact of big corporate life is the loss of what got them big in the first place: INNOVATION”

4) Productivity through people.

”Nothing is worse for the morale that a lack of information down in the ranks. NETMA (Nobody Ever Tells Me Anything)”

5) Hands-on, value driven.

Figure out your value system and decide what your company stands for.

6) Stick to the knitting.

Robert W. Johnson: ”Never acquire a business you don’t know how to run.” When acquiring a company stick very close to your knitting and you will outperform the others.”

7) Simple form, lean staff.

Top-level staff are lean, keep the corporate staff fewer than 100 people and newer go for the matrix organization.

8) Simultaneous loose-tight properties.

Autonomy pushed to the shop floor and fanatic centralists around the few core values they hold dear.

Excellent corporations were brilliant on the basics. No hoopla, no nothing fuzzy. Simply K.I.S.S. The companies worked very hard to keep things simple in a complex world. They wanted to be simplistic. As Peters and Waterman elegantly express: ”They persisted. They insisted on top quality. They fawned on their customers. They listened to their employees and treated them like adults. They allowed their innovative product and service ”champions” long tethers. They allowed some chaos in return for quick action and regular experimentation.” We could stop here. This is the best that any book can offer. In these six sentences the writers explained the core formula of an excellent corporation.

How should we change according to the book?

The experienced boss has good instincts – his vocabulary of old-friend patterns tells him immediately whether things are going well or badly. Besides the instinct an excellent boss needs day-to-day management practices according to the book are:

·       Know your numbers, because business is a numbers game

·       Build momentum by accumulating small successes

·       Have only three to five objectives for the year

·       Be action oriented to maintain innovation

·       Support diversity to maintain creativity

·       Ask for one-page ”memos”

·       Embrace simplicity

·       Do MBWA IRL (or with Social Media)

Other notions about corporate life that I would interesting in the book were:

·       Excellent companies can separate creativity and innovation. ”Creativity is thinking about new things. Innovation is doing new things.” So support diversity.

·       Poorer performing companies may have strong cultures, but the cultures are dysfunctional.

·       Past personal success apparently leads to more persistence, higher motivation or something that makes us to do better.

·       People are good on holding six to seven pieces of data in our short-term memory. And that’s why even companies should focus on few key business values and few objectives.

Useful one-liners:

·       ”Label a man a loser and he’ll start acting like one”

·       ”Nothing succeeds like success”

·       ”More than two objectives is no objectives.” Watchword of Texas Instrument.

·       ”Sell it to the sales force.”

·       ”What gets measured gets done.”

·       ”But above all try something” Franklin Delano Roosevelt.

What should I personally do?

Support diversity and embrace innovation.

Summary

The book in six words – ”Eighty percent of success is showing up” Woody Allen. 

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Hamel & Prahalad: Competing for the Future

How was the book?

What is the core competence of Amazon? One day delivery, vast inventory of products, hardware like Alexa or Kindle, people endorsing and commenting the products available etc. The answer is according to Gary Hamel and C.K. Prahalad that it is all of these features. A core competence is a bundle of skills and technologies and a core competence is a source of competitive advantage. The core competence can tested be with three questions:

  1. Does it have a huge contribution to customer perceived value?
  2. Is it competitively unique?
  3. Can it extend from a product to the entire market?

What are the key learnings?

The goal of the book is ”to help managers imagine future and, having imagined it, create it.” ”The book is also about how to build and apply that new view of strategy as it is about how to get to the future first.” The primary challenge is to become the author of industry transformation.

Gary Hamel and C.K. Prahalad premise is that ”a company can control its own destiny only if it understands how to control the destiny of its industry. A threat to the future is a denominator manager who sees business as an extension to asset productivity. Their line of business is downsizing which is equivalent to corporate anorexia.

What does it take to get to the future first?

  1. An understanding of how competition for the future is different.
  2. A process for finding and gaining insight into tomorrow’s opportunities.
  3. An ability to energize the company from top-bottom for what may be a long and arduous journey toward the future.
  4. The capacity to outrun competitors and get to the future first, without taking undue risks.

Insight of tomorrow’s opportunities without foresight of the tomorrow’s market is nothing. You should get both and also acquire a strategic architecture which provides a blueprint for building the competencies needed to dominate future markets. Core competencies are built from product leadership and portfolio of competencies, according Hamel and Prahalad. 

Future competition is different from current and to understand what are the differences is the key to success in future. To evaluate the company’s portfolio of competencies one must ask that ”what opportunities are we uniquely positioned to exploit?” Where is the future? It can be found from the intersection of changes. The changes can occur everywhere from geopolitics to technology. Competition of the future happens in different in two ways – It often takes place in unstructured arenas and it is more like a triathlon than a 100-meter sprint.

Getting to the future first is a question of map and the map of past is not the map of future. The competition in the future happens for tomorrow’s industry structure and within today’s industry structure. Race to the future occurs in three different stages:

  1. Competition for Industry Foresight and Intellectual Leadership
  2. Competition to Foreshorten Migration Paths
  3. Competition for Market Position and Market Share.

What is foresight made out of?

  • The company must be able imagine that what kind of customer benefits one can provide in five to fifteen years?
  • What kind of competencies the company needs to build in order to fulfill the customer benefits?
  • How should the customer interface be reconfigured?

Managers must be able to clearly articulate five to six fundamental industry trends that most threaten its firm’s success. Otherwise they are not in charge of the destiny. To create the future it’s the job entire company, not just geeks or top management. Creating future rests on imagination and prediction as well as Wisdom of Crowds.

Strategic architecture plays a big role in the thinking of Hamel and Prahalad. They see that the new benefits or functionalities are the key to strategic architecture and thereafter comes the understanding that what kind of core competencies are needed in order to create the new benefits. Strategic architecture is a high-level blueprint for the deployment of new benefits. It can be also called as ”a high-level map of interstate highways, not a detailed map of city.” But the strategic architecture doesn’t last for ever. Be agile about the the map.

The ultimate test is a question for a random sample of 25 senior managers that ”how will the future of your industry be different?” While analyzing the results look for these five topics:

  1. How far is the future?
  2. How encompassing is its view of the future?
  3. How competitively unique is its view of the future?
  4. Is there a consensus about how different is the future?
  5. Can they reflect the future into short-term actions?

”Future first” or ”get to the future first” could be the key slogans for Hamel and Prahalad. In many occasions the emphasis the timing. Obviously that is one of the most difficult tasks – to get the timing right, but without it the company will be investing too little too late or vice versa.

Why to compete on shaping the future? Because it can give the company ”a virtual monopoly.” Next question would be that how to get to the future first? The recipe about 20 years ago was:

  • Create alliances with leading-edge customers.
  • Perform prototype market testing.
  • Undertake joint development with potential competitors.
  • Study competing technologies etc.

Coalitions are something that Hamel and Prahalad are talking a lot, but today it is a reality in our networked economy. In a sense the writers were seeing the future.

The fuel to future is emotional and intellectual energy of you people, your resourcefulness. Not war cry nor piles of cash. Strategic architecture needs strategic intent to help people to go that extra mile. Your people need to know where they are going. Strategic intent is the command that enegizes your people. The aspirational goal or goals must not be multiple and competing, but focus is ”not an excuse to ignore everything else.” Don’t be a company that is overmanaged and underled.

How should we change according to the book?

Build your strategy on competencies that will deeply contribute to future customer value. For example circular or sharing economy. How will the trends affect to the customer value and what are the consequences after customer value has shifted to circular and sharing economy.

Nowadays we are talking a lot about artificial intelligence, digitalization, urbanisation etc trends. Which of these opportunities will be oversold and which of the risks are undermanaged? Of the strategy itself Hamel and Prahalad are expecting to see:

  • Long-term point of view about industry evolution
  • Ambition and aspiration that is derisked through the tools of resource leverage.
  • An intellectual and emotional commitment that ensures consistency and constancy.

Last is a test with twenty questions about the future. It is in the end of the book. Why would you not do your test about the future? Even before you start the strategic planning.

What should I personally do?

I got curious about this book, because the Ringtone book by Wilson and Doz told that the framework by Hamel and Prahalad was key tool for Nokia leadership. They saw that the idea about core competencies was a great fir for Nokia. Thinking differently is about getting the leadership team debating about future. What happens to the company and where does the company have to be in five and ten years. These questions were seen valuable in the Nokia leadership team.

The book builds a great insight into core competencies, but time has done it job. The book is also very focused on products. It does not undermine the customer value, but still the greatest emphasis is on products. In today’s leadership agenda big emphasis merely on products would have demoralizing effect, because we have just learned ways to work with customers and their needs. Competing for the future is pro experiments and cultural change, but main emphasis is on products.

What should I do? Remember that pre-emptive action towards the competition happens via you strategy and execution plan.

Summary

Six words – “Failure is the child of unrealistic expectations and managerial incompetence.”

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Peter Drucker: The Effective Executive

Peter Drucker: The Effective Executive – The Definitive Guide to Getting the Right Things Done

How was the book?

Peter Drucker is king of listing things. It all starts with his main messages. He has two main messages on how to become the effective executive. To become effective the executive needs to do certain simple things. And to learn how to become the effective executive. ”All the effective ones have had to learn to be effective”, because effectiveness is not inborn.

What are the key learnings?

How to become the effective executive? The first you have to manage oneself for effectiveness. Second, to learn to use the scarcest resource – time, correctly. Third, you have to have an action plan otherwise you will become a prisoner of events. Fourth, not only executives decisions matter – decisions made at every level matter.

There are eight simple practices that an effective executive must follow:

  1. They ask ”What needs to be done?”
  2. They ask ”What is right for the enterprise?”
  3. They develop action plans.
  4. They took responsibility for decisions.
  5. They took responsibility for communicating.
  6. They were focused on opportunities rather than problems.
  7. They ran productive meetings.
  8. They thought and said ”we” rather than ”I”.

The first two gives them the knowledge they need. The next four helped the to convert this knowledge into effective action. The last two ensured that the whole organization felt responsible and accountable.

Chester Barnard (1938) brought up the wisdom that organizations are held together by information rather than by ownership or command.

Executive realities are:

  • The time belongs to everybody else than the executive.
  • Executive himself have to change, otherwise nothing changes.
  • Ineffectiveness comes from within the organization.
  • Executive is in bubble, because he is within an organization.

Don’t miss the tide – changes in the trends. These will determine your success or failure.

How should we change according to the book?

First of all the executive is expected to get the right things done. Brilliant insight is not an achievement, getting the right things done is. Effectiveness is what executives are being paid for. Without effectiveness there is no performance.

Executive is not the same thing as a leader. Only few people have the same qualities – being a leader and an executive. But the habits of effectiveness can be learned. Five essential habits are:

  1. Know Thy Time. Know where your time goes.
  2. Focus on outward contribution – results.
  3. Build on strengths.
  4. First things first. Concentrate on few major areas.
  5. Make effective decisions.

Know thy time; start with your time – not tasks, by managing your time and cut back unproductive timeconsumers, because time is the only limiting factor. Ask yourself ”What would happen if this were not done at all?”

How to prune the time-wasters:

  1. Identify time-wasters?
  2. Maybe your organization is overstaffed?
  3. Malorganization generates excess meeting?
  4. Malfunction in information?

Top management should always be asking from himself ”What Can I Contribute”. It’s his way of keeping track that he accountable for the performance of the whole. ”To focus on contribution is to focus on effectiveness.” Performance is needed in three major areas:

·      Direct results comes always first.

·      Building values and their affirmation.

·      Building and developing people for tomorrow.

Top managements contribution is needed in these areas:

·      Communications which is in the center of managerial attention.

·      Teamwork that makes things click.

·      Individual self-development.

·      Development of others.

The effective executive knows that every people-decision is a gamble and that their subordinates are not paid to please their superiors; they are paid to perform. That’s why the effective executive should concentrate on hiring people with strengths that he or his team is missing. ”One feeds the opportunities and starves the problems.” Also not to hire people on an ”undoable job”, a man killer. What is undoable job? It’s any job where two or three men is succession have been defeated although these individuals have been performing well in previous assignments. 

Staffing from strength starts by:

1.    The effective executive must make sure that the job is well-designed.

2.    Make each and every job demanding and big.

3.    Start by looking what the man can do (right people on the bus and right people on right places).

4.    Remember to put up with weaknesses.

Effectiveness is concentration, because the effective executive ”do first things first and they do one thing at a time”. Concentration is the effective executive’s ”only hope of becoming the master of time and events instead of their whipping boy.”

The effective executive always work under disagreements. It’s part of the package. Main reasons for disagreements are:

·      Without disagreements one becomes prisoner of the organization.

·      They provide alternatives.

·      It gives a possibility to ask that is the decision necessary, because it is a risk of shock.

To make decisions is the specific executive task. Right decisions will grow from the clash and conflict of different opinions and from consideration of competing alternatives. ”Yes” or ”no” decisions are not decisions. Decisions are judgements. Decisions are always a choice between ”almost right” and ”probably wrong”. The effective executive makes effective decisions via s systematic process. The elements of effective decisions are:

·      Strategic vs. generic. He has think through what is strategic and what is generic. Always assume that the problem to be solved is a generic and there is a rule how to solve it.

·      Goals; what are the objectives the decision has to reach i.e. what goals to reach. For example shall the decision increase market share.

·      Do the right thing; what is right rather than acceptable.

·      Execute; turn the decision into action.

·      Get feedback. Follow the consequences of the decision, did it reach the goals, do you have to iterate. 

What should I personally do?

Executives are not paid for doing things they like to do. They are paid for getting the right things done.

Summary

The book in six words – Don’t be a prisoner of events.

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Taleb: Skin in the Game

About the book

Aim of the book is to be practical discussions, philosophical tales and scientific and analytical commentary on the problems of randomness under uncertainty.

How was the book?

This book is for all the people who live in Ostrobothnia in Finland. All the people who thinks that ”moon oikias, soot vääräs” should read this. The Skin in the Game is a perfect book for them. Nassim Nicholas Taleb writes as everybody else would have wrong opinions. He intended the book to be an oversensitive bu***t detector. He says that the book came after a deep unplanned flirtation with mathematics. Unfortunately the first 40 pages were explanation what the book is about and how Taleb gave birth to it. For me it was a bit too much. Nevertheless I enjoyed reading the book.

What are the key learnings?

If I would have to draw a word cloud of the book it would certainly use three words – freedom, trade-offs and rationality. Putting your skin in the game you are making trade-offs with your freedom and sometimes rationality plays no role. 

Topics of the book are:

  • uncertainty and the reliability of knowledge, 
  • symmetry in human affairs, 
  • information sharing in transactions and 
  • rationality in complex systems and in the real world.

For Taleb skin in the game is about justice, honor and sacrifice. Things that that are existential for humans. Core of the book is rationality and risk bearing. Rationality resides in what you do and it is about survival. Rationality is also risk management.

 Important in the book are thinking flaws and what kind of people there are. The thinking flaws that Taleb brings up are:

  • Incapable of thinking in second steps and unawareness of the need for that
  • Incapable of distinguishing between multidimensional problems and their single-dimensional representations and
  • They can’t forecast the evolution of those one helps by attacking.

There are types of Skin In The Game people:

  • No skin in the game people are those who keeps the upside, transfers downside to others, owns a hidden option at someone’s else’s expense. For example consultants or corporate executives.
  • Skin in the game people are those who keeps his own downside, takes his or her risk. For example entrepreneurs or citizens.
  • Skin in the game of others or soul in the game are those who takes the downside on behalf of others, or for universal values. For example saints, artists, innovators, journalists who expose frauds.

Taleb’s characterization of people is so interesting that the following quote summaries his thinking. ”Beware of the person who gives advice, telling you that a certain action on your part is ”good for you” while it is also good for him, while the harm to you doesn’t directly affect him.” So there is asymmetry of advice is when it is applied to you but not him. As Romans were fully aware, one lauds merrily that merchandise to get rid of it (Horace). Advice and sales should be kept separately. But if the asymmetry or symmetry exists in sales, so how much should the salesperson tell to the buyer? Laws come and go; ethics stay.

 In the same context Taleb sees that peoples thinking and actions should go hand in hand. Those who do should talk and only those who do should talk. Things designed by people without skin in the game tend to grow in complication (before their final collapse). Like Nokia’s strategy department did. Non-skin-in-the-game people don’t get simplicity. Without skin in the game everybody is dumb. If you do not take risks for your opinion, you are nothing.

 Putin against heads of NATO countries is one example of asymmetry. Putin does not have to be re-elected and he does not have to act with the same rules. On the other hand NATO heads have to be thinking what his or hers statements means for his re-election.

 When we think about symmetries or asymmetries we must bear in mind four things:

·       Unconditional symmetry is base of democracy.

·       Symmetries between people and transaction – an eye for one eye.

·       Rhodian law – all must be made up by the contribution to all.

·       Silver rule symmetry: you can practice your freedom of religion so long as you allow me to practice mine.

Minorities are one important form of asymmetries. According to Taleb the dominance of minority has led to manifesto of dictatorship of the minority. For example halal meat or kosher drinks are more widely used than the minority. Lingua franca i.e. English is used as corporate language, because the entry-level of starting to use English is smaller than training everybody to use a new language. This is a case example of asymmetry is our time. Renormalization rule is one form that exist in the minorities’ eco-system. Renormalization means that everybody is using a minority product – lactose free dairy products, halal meat or kosher. To win the game you have to win only small proportion of users and you will get the vast majority as well. Sound, but controversial thinking and maybe a solid marketing strategy.

How minorities rule and make change happen? Societies evolve when few courageous people want to move the needle. ”All one needs is an asymmetric rule somewhere and someone with soul in the game.” Or as Alexander the Great has legendry said – ”I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion.” Meaning that there is a value for active, intolerant and courageous minority. That is short, but elegant summary How Taleb sees people. 

Taleb spends few pages around a concept what he calls ”Intellectual Yet Idiot”. Taleb is suggesting that for example Richard Thaler is a intellectual yet idiot, because of his nudge theory. Btw what is IYI? According to Taleb it is ”one IVY league degree one vote” against one man one vote. Anyways Talebs critic might be in place, but having read The Nudge book I would argue that Taleb and Thaler have different motives. Thaler want’s to help us making positive action. Taleb want’s to grow the readers to become non-traditional thinkers and finding new perspectives. Strategy vs. execution?

Thomas Piketty and his books gets also his share of the IYI analysis. Piketty’s analysis is also seen flawed, because inequality works the other way around according to Taleb. He sees that year to year changes does not happen in the knowledge economy and the people belonging to the ne percent do not change. So the winner takes it all and Piketty does not understand that. According to Taleb. And maybe he is right. The one percent has different tools to protect their wealth than the blue collar workers have in order to accumulate his wealth. 

Taleb is also playing the violin of change in our globalized society. He points out that currently we are witnessing Uberization, birth of city-states and Black Swans. Uberized is a process of being disintermediated. City-states are growing and it will give birth of new governance. What has survived has revealed its robustness to Black Swan events and removing skin in the game disrupts such selection mechanism.

How should we change according to the book?

Why Romans had a slave as a treasurer? Because the laws for a freeman were different compared to a slave. The slave had more skin in the game. Taleb didn’t write this as self-help book, but I think that we can learn from these great ideas that he has. Concept of freedom, risk taking, envy and income mobility might be one of the ideas that might help us change.

Today the best slaves are those who you overpay and the modern slave knows that. For example expat strategy. Even extreme freedom is not freedom, because there lies also a risk. Employees are reliable by design, but you should not trust their ability to make hard decisions, because they are afraid of the risks. For example the tale by Aesop where the ass don’t want the collar of the dog although it gets all the meals. Eventually the free ass was eaten up by a lion. That is real skin in the game. Freedom is never free and life is full of trade-offs.

Salesperson and traders are manageable only when they are not profitable, in which case they were not wanted. When people turn into profit-centers, then no other criterion matters. And then people might turn into wolves again. Or risk takers which can lead that they are also socially unpredictable people. One way to show your freedom is to curse – for example in Twitter. That way you show that they are also competent which is a low-risk strategy to show off. ”Risk takers take risks because it is in their nature to be wild animals.” 

Few notions about work and businesses. Why firms exist? Because it’s too costly to negotiate every transaction and that’s why companies hire employees (like for example The Oktoberfest dilemma). ”What matters isn’t what a person has or doesn’t have; it is what he or she is afraid of losing.” The more you have to lose, the more fragile you are. So lovers of paycheck (employees) have significant skin in the game – their dependability and they have a reputation to protect. How to become financially secure? It’s not about means – it’s about lack of wants. ”F*** your money.”

Envy does not travel long distance or cross many social classes. Envy is apparently being upset that ”less smart” persons are much richer. Typically people envy people how are in the same level. Not the super-rich class. Envy you are more likely to encounter in you kin (Aristotle). So that’s why cobbler envys cobbler.

About income mobility Taleb has made interesting observation. Americans are far better well of than Europeans. American equality is that 10% of Americans will spend at least a year in the top 1 percent, and more than half of all American will spend a year in the top 10 %. But for example 60 % n the French list are heirs and third of the richest Europeans were the richest centuries ago. Make the rich rotate by forcing the rich to be subjected to the risk of exiting from the one percent? Are there mechanisms that is protecting the 1 %? Anyways this tells a bit different story about European and American income mobility.

Taleb’s book is flooding with quotations. Here is a small collection of those:

·       How to find hidden vulnerabilities – ask me why I don’t have a statue rather than why do you have one?

·       You can’t chew with somebody else’s teeth.

·       A bird in the hand is better than ten on the tree.

·       Madness is rare on individuals, but in groups, parties, nations, it is the rule. (Friedrich Nietzsche).

·       Action without talk supersedes talk without action.

What should I personally do?

Ultimate is when you have your skin and soul in the game.

Summary

The book in six words – ”Success is leading a honorable life”

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Doz & Wilson: Ringtone

About the book

The book by Yves L. Doz and Keeley Wilson is like a detective story. You know what will happen at the end of the story, but you don’t know where exactly did the crime happen.  

I served the mobile communications industry for 12 years and that’s why the ”Ringtone” book is very interesting piece of analysis to me. It’s like an analytical continuum for books such as ”Good to Great” or ”Leading Change”. I can remember great many historical dates and activities that this analysis presents.

How was the book?

In the case on Nokia and it’s mobile phone business we typically analyze the reasons for failure. But in this analysis there is also presented the reasons for the high-growth of the mobile phone business within Nokia. Somehow it is actually more interesting than the failure of the mobile phone business in Nokia. Wouldn’t you like to learn how to grow businesses more than how administer failure.

What are the key learnings?

I remember when I joined Nokia and the CEO of the company was Olli-Pekka Kallasvuo. One of the most impressing moments was when I heard mr. Kallasvuo to end one of his speeches stating that ”Internet is our quest”. Well said, but it was not only our quest, but it was also our destiny.

Nokia didn’t go from good to great. It went slowly from great to bad and then to worse. The old Nokia was once hit by the Schumpetrian creative destruction and it happened long before the mobile era. So actually Nokia has in it’s 153 years of history met disruption at least twice. And survived from both occasions.

According to Doz and Wilson the reasons for success of the mobile phone business in Nokia were:

·       Porter’s theory of competitiveness of nations is one explanation why Nokia and Finland was struck with the phenomenal success.

·       Planetary alignment i.e. good luck.

·       And fragmented and localized structure on Finnish telecoms market.

I think that Nokia was lucky when it got involved in the development work of NMT and later in the development work of GSM specifications. For example roaming was invented in the NMT standardization process and it led to the service development of other complimentary services than voice calls. GSM Standard in was a great business plan for companies that were hungry enough to execute. Nokia with it’s greenfield operator customers were more hungry than the incumbent state owned telecom operators. Radiolinja was one of the hungry customers and so it became the first customer of Nokia for a digital network.

According to Doz and Wilson the reasons for failure were:

·       It was unavoidable a la Schumpeter.

·       Organizational evolution and adaptation gone astray.

·       Failure of management volition.

There is no single decision that explains the failure of Nokia Mobile Phones. It was merely mixture of different and multiple decisions that lead to prolonged deterioration of the mobile phone business. Nokia was declining way before the arrival of new competitors such as Android and iPhone. These competitors were in platform business, but Nokia was still in hardware business. Nokia was caught up with the ”Red Queen” effect. The Red Queen explained that ”My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.” Maybe Nokians should have also tried to learn to run other routes. And smarter?

What could have Nokia done differently in order to save it’s mobile phone business?

·       Create and stick with a software-first vision.

·       They should have create a strategy how to compete against Internet companies.

·       Develop proprietary operating system for Nokia.

·       Nokia didn’t have a theory how succeed.  

·       Integrate interdependent decisions.

·       Behave disciplined as the Good to Great companies did.

At the end of the book Doz and Wilson offers some factors that might have saved mobile phones businesss from total destruction:

·       Nokia kept doing the same thing for too long.

·       The innovation center should have been established much earlier to California.

·       MeeGo should have been developed much earlier and in faster pace.

There is also exhaustive list of management lessons which are by far the best outcomes of the research and analysis. My favorite findings are:

·       Success begets failure.

·       Success also breeds conservatism.

·       A new reality of different nature calls for a new strategy-making paradigm.

How should we change according to the book?

As mentioned this book is like a detective story and you don’t know when or where does the crime take in place. Bearing in mind that ”Nokia’s success in mobile phones was neither the fruit of a repeatable recipe, nor an accident”. Due to that reason the Ringtone is somehow a dull book to read, because I was certain that the research team would have found a repeatable recipe.

But we can learn from the book a great deal:

·       We should invest into the future megatrends.

o  As long as GSM specifications was the business plan everything was well. When they had to become a software-first company, the hardware-first attitude overruled the need for change.

·       Never forget your customer.

o  Time consumed in committees was away from the customer centric work. Key driver in change is that change management must never forget the customer.

·       Organizational changes need presence of management

o  Matrix organization and it’s barons turned against each other. They had to compete from the same resources and the leadership team failed to guide these teams. ”Organizations structures do not fail; management fails at implementing them” (Jay Galbraith).

The idea of matrix organization was sensible for Nokia, but it was poorly implemented. Matrix organization is not a dead end, but there are three ways to run a matrix:

·       arbitration,

·       negotiation,

·       decentralization & delegation.

Because Finns have a strong tendency towards consensus Doz and Wilson suggests that in Finnish matrix organizations there should be clear and speedy rules for decision making

Matrix organization managers needs different set of business skills. For example when matrix leaders pushback decisions to managers he needs:

·       collaborative skills,

·       a careful balance of collective interest and self-interest and

·       structural context to match.

What should I personally do?

Read Gary Hamel’s book called ”Competing for the future”.

Summary

The book in six words – ”Lieutenants should not turn into barons” (Jorma Ollila)

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Kim & Mauborgne: Blue Ocean Shift

About the book

Blue Ocean Shift (BOS) is a systematic process to move you from fierce competition to new markets. You should be looking at wide-open blue oceans, which are without bloody competition and which can also engages company’s workforce. Successful BOS is a humanistic process. It should legitimizes our fears and deal with the issues.

W. Chan Kim and Renee Mauborgne are trying to empower managers to make the shift from red to blue ocean with practical guidance. With these methods you might even win by creating value-cost.

How was the book?

To start with – I’m somehow baffled. The Blue Ocean Strategy book was well advertised and  hyped decade 12 years. Even today you might find people talking about the Blue Ocean Strategy. Secondly the cases they are presenting are minimalistic or to be honest some cases are trivial. Thirdly they are seriously repeating points of views that could be well understood when mentioned only once. Too late, too little and too repetition?

When we forget these issues, I will gladly recommend the book for those who have not read the original Blue Ocean Strategy. It’s a big merit that Kim and Mauborgne have created the Blue Ocean concept. And with this book you get a workbook built within. Those who have already read the Blue Ocean Strategy, I would recommend to read something else unless the original book is your favorite.

What are the key learnings?

Blue Ocean Strategy is about market-competing moves and market-creating moves. It is like two oceans – red is market with fierce competition and blue is market with high growth and profit. Red ocean companies are bureaucratic and resistant to change just like the companies John P. Kotter and Jim Collins are trying to help. For example there is a story about Kimberley-Clark Brazil which is one of the great companies in the ”Good to Great” book by Jim Collins.

Kim and Mauborgne talk a lot about superior technology as one of the key drives of change. Compared to Collins who did not see tech as a driver for a transformation to a good to great company. Kim and Maubrogne combines these ideas and introduces a hybrid term of disruptive creation which combines for example both new technology and the creative usage of it.

Creative destruction by Joseph Schumpeter plays a vital role as a concept in the BOS although the real economic growth comes from the creation of new markets. For example blockchain could be one of those new technologies that enables new markets. The book uses different kind of examples. Such as how to reduce of the cost of petty criminals and prisons in Malaysia? How to define French fry maker market in France? How to create a youth orchestra in Iraqi and travel to international orchestra competitions? How long does it take to make the transformation? New French fry maker – ActiFry, was launched in two years. Iraqi and Malaysian cases ”were made in a year or so”. These and other examples illustrated how BOS works. Three key components to BOS:

1) Adopt a blue ocean perspective to expand horizon and seek for opportunities.

2) To have practical tools for market creation which helps the companies building commercially compelling new offering.

3) A bult-in process that empowers people to ”drive the process for effective execution.

Kim and Mauborge want’s to teach us how to move from market competing to market creating. BOS way of working is to identify and challenge the industry’s fundamental assumptions. Kim and Mauborge introduces five steps to create new markets are. These steps are based on their study about competition and blue oceans:

1. Get started with pioneer-migrator-settler map.

2. Understand where you are now with strategy canvas tool.

3. Imagine where you could be with buyer utility tool.

4. Find how to get there with six paths framework.

5. Make your move with blue ocean fair.

By the way the pioneer-migrator-settler map is kind of BCG Matrix which communicates to the management how fit the company is for the future. And ”to build a shared understanding of the likely consequences of inaction”. Anyways leaders are tied into two fundamentals. Firstly market boundaries and industry conditions are given. Secondly typically organizations make choice between differentiation and low cost. So you can’t offer value (differentiation) and low-cost (cheap) according to this thinking.

Nondisruptive creation can generate new markets like ringtones did for mobile entertainment, life coaching did for personal & professional lives, Sesame Street did for preschool market, Viagra solved dysfunctional erectile or Grameem Bank did with microloans. These did disrupt any market per se. So embrace nondisruptive and disruptive creation in strategic thinking. Comic Relief’s Red Nose-campaign and Salesforce.com’s web-based CRM are examples how to re-define the market and move to blue ocean. A growth model for market-creating strategy:

1. Breakthrough solution for existing problem.

2. Redifining an existing problem and solve it.

3. A brand-new problem and solution for that.

Blue ocean strategist do’s and dont:

• They do aim to make competition irrelevant.

– How to differentiate so that your offering cannot be benchmarked?

• They do focus on creating and capturing new demand.

– Search for new demand from noncustomers.

• They do aim to break the value-cost trade-off.

– They pursue differentiation and low cost, not either-or.

• They don’t take industry conditions as given.

– Industry conditions are created by individual companies and those can be changed by individual companies.

I feel again that I’m reading John P. Kotter or Jim Collins when Kim & Mauborgne starts to talk about humanness. For them it is to help people develop the confidence to act. Way to use humanness are:

1. Atomization = deconstruct the challenge and focus on solving them one at a time

2. Firsthand discovery = let people to discover for themselves the need for change (brutal facts)

3. Exercise of fair process = engagement, explanation and clear expectations.

With the BOS methodology you will create six different blue oceans with strategy canvases, business models, ERRC grids etc. Kim & Mauborgne have a lot of different kind of tools that are freely available for download from HERE. Just to get a glimpse of the tools I’ll present two – The Six Paths and ERRC.

Six-paths to open new value-cost frontier where you:

1. Look across alternative industries

2. Look across strategic groups within your industry

3. Look across the industry buyers and redefine the industry buyer group (Ogilvy & wife)

4. Look across complementary products and services

5. Rethink your functional-emotional orientation of your industry

6. Participate in shaping external trends over time

A useful tool is also the the ERRC grid <= the way you define your blue ocean. For example the hotel chain citizenM is worthwhile of reading on how to deeply the ERRC grid.

– Eliminate factors that are granted. For example citizenM eliminated front desk operations.

– Reduce factors that are below standards. For example citizenM reduced room size.

– Raise factors above the standards. For example citizenM raised the quality of the sleeping environment.

– Create factors that has not been offered. For example citizenM created check-in kiosks.

How should we change according to the book?

Obviously – if you are interested on creating new markets for you company – you should evaluate this methodology. While thinking about the possibility you could start the thinking from ”customer first” to ”noncustomer first”. Secondly we should never forget – today’s negatives can be turned into tomorrows positives. And when building the buyers experience in blue ocean – we should really experience the buyers experience.

What should I personally do?

Start thinking how to move your operations to areas where there is no competition (blue ocean). 

Summary

The book in six words – ”What we look for determines what we see.” 

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Collins: Good To Great

About the book

This book is pure gold even after 17 years when it was published published.

How was the book?

The Good to Great book by Jim Collins is a story about eleven companies and their comparison companies. But eventually it’s more about people than systems, more about how to facilitate growth than maximizing profit and more about companies that existed in the pre-Internet era.  People and especially the right people are in the heart of the book. Passionate, disciplined and willing to prevail right people. Those people who can execute disciplined actions within the Hedgehog Concept. Then there is the another story about ”exploration and description of the pieces of the buildup-to-breakthrough flywheel pattern” i.e. how to facilitate enduring growth in greatness.

What are the key learnings?

What are great companies? Those are companies that have had cumulative stock returns beating the market on average 6,9 times.

How to become a great company. First you need time from 10 to 20 years. Then you need a board of directors who know what you are doing. And then:

·      You need a Level 5 leader.

·      Get the right people on the bus and the wrong people off the bus.

·      Remember the Stockdale Paradox.

·      Brutal facts.

·      Find you Hedgehog Concept.

·      Make disciplined decisions and actions.

·      The Flywheel loop.

After all this your company is on it’s way from good to great and built to last.

How to describe a great company?

·      Typically the CEO comes from inside.

·      Compensation was not a key driver.

·      Strategy work didn’t differ from other companies.

·      They focused also on the what-not-to-do.

·      Technology was accelerator, but not the cause of transformation.

·      M&A played no role.

·      Scant attention on leading change.

·      No revolutionary process behind the transformation.

·      And greatness was ”matter of conscious choice”.

I will elaborate few topics in more detail such as The Hedgehog Concept and the right people. Let’s start with leadership and right people. Leadership accounts in the transformation from good to great. In these companies leadership rest on two main factors – humility and fearless, modesty and will. Level 5 leader is like a servant leader.

When talking about people Collins scrutinized always about the right people. It all starts from disciplined people. The right people. What do right people want? They want to be part of winning team. Right people are according to Collins people who are disciplined and understand the meaning just like Viktor Frankl descripes. About discipline you must first understand that culture of discipline is born from the work ethic and lack of discipline creates need for bureaucracy. So right people are on the bus, because of the other right people. They don’t need to be motivated and ”great vision without great people is irrelevant”. Collins states that right people is your most important asset. And rigorous people management comes from three practicalities – ”when in doubt, don’t hire – keep looking”, ”when you know you need to make a people change, act” and ”put your best people on your biggest opportunities, not your biggest problems”.

The Hedgehog Concept is the turning point for the good to great companies. The Hedgehog name sounds childish, but it’s actually something that sticks. You cannot become a good to great company without the Hedgehog Concept. So read this very carefully, because with the Hedgehog Concept you will prevail. The Hedgehog concept is like the business idea for a good to great companies. For Wahlgreen the Hedgehog concept was drugstores with high profit per customer visit. Also passion is key ingredient in the concept, so do not think it’s only something that you can measure. And how long does it take to develop a Hedgehog Concept. Typically it took four (4) years for the good to great companies in order to get their Hedgehog concept right.

After you have found your Hedgehog concept you should start spinning the flywheel. It also requires time and effort to get it turning, but when it does start turning it will pay dividends. But avoid the doom loop by changing the direction of the flywheel. Learnings from the doom loop: 

·      ”You absolutely cannot buy your way to greatness”, because two turkey’s won’t make an eagle.

·      The new CEOs typically stop the flywheel process. Obviously backed up by the board of directors.

Doing deals is exciting and that’s why comparison companies had a ”when the going gets tough, we go shopping”-attitude. In good to great enterprises the acquisitions where used after the Hedgehog and the flywheel had built momentum. The executives of good to great companies wanted to accelerate their business after they knew what they were doing.

How should we change according to the book?

More relevant question would be that how to become a great company in today’s business environment. Collins states that ”technology cannot turn a good enterprise into a great one, nor by itself prevent disaster”. 80% of the interviewed executives did not mention technology as a transition factor on becoming a great enterprise.

How about today? Internet technology and it’s applications are pervasive. Did Collins miss this trend? Isn’t the Internet bigger phenomenon than other tech trends that good to great companies deployed? Is technology today merely an accelerator or the cause? Somehow Collins is on the top of the technology when he talks about Boeing. Technology was an accelerator while he analyzed the Boeing’s change from military segment to commercial segment, but I think that he still underscores the essence of Internet. I suppose that the Internet is the commercial airline of worlds boeings. Maybe today we should promote technology to the agenda for the companies on their way from being a good to a great.

To be fair let’s not forget the story about Wahlgreens and Drugstore.com. It was supposed to eat up Wahlgreens businesses. Well, that didn’t happen, because Wahlgreens was a good to great company and Drugstore.com was not. Eventually Wahlgreens bought it

Great enterprises never talked about competitive strategy. They were minding their own business, not competitors. They were not driven by fear. And they were driven by the aspiration of becoming better all the time. This trait is something that can be recognized extremely well from companies minding their own businesses.

What is the key ingredient to ensure that the good to great company will become a built to last company also? In short it’s the core values. ”Core values are essential for enduring greatness, but it doesn’t seem to matter what those core values are”. And how long does it take? For example the buildup-to-breakthrough took two year’s for Fannie Mae’s, but for Circuit City’s it took nine year.

At the end of the book Collins asks ”why greatness?” He replies with two answers – it’s as hard to build a good as it’s hard to build a great company. Secondly we are all looking for meaning and in the great companies people tend to know the meaning. This is what the Good to Great book is all about it. Read it!

What should I personally do?

Five things I should elaborate:

·      ”Sell the mills”.

·      Should I form a council which should iterate at least three times. ”It will not happen overnight”. 

·      Why not do my own ”stop doing”- list? Focus on continual improvements around selected areas.

·      Avoid hoopla and show evidence that the flywheel is turning – short-term wins. Just like Kotter is talking in book about Leading Change .

·      Remember why rinse the cottage cheese when the life is so good? Bank of America syndrome and it’s executive perks.

Summary

The book in six words – Good is the enemy of great.