Doz & Wilson: Ringtone 

This book is like a detective story and you don't know when or where does the crime take in place. Bearing in mind that "Nokia's success in mobile phones was neither the fruit of a repeatable recipe, nor an accident". Due to that reason the Ringtone is somehow a dull book to read, because I was certain that the research team would have found a repeatable recipe - The Nokia Way.

Esko Valtaoja: Avoin tie – kurkistus tulevaisuuteen 

Valtaoja haukkuu status quota "himmeäksi ideaksi". Se on ihmiskunnan kohtalokkain aate. Kirja toivoo - suorastaan vaatii, jokaista meistä muuttamaan sekä muuttumaan. Vaikka henkisesti kaipaamme status quota, niin todellisuudessa emme sitä tarvitse. Muutos on ainoa asia mitä tarvitsemme.

Kim & Mauborgne: Blue Ocean Shift 

If you are interested on creating new markets for you company - you should evaluate this methodology. While thinking about the possibility you could start the thinking from "customer first" to "noncustomer first". Secondly we should never forget - today's negatives can be turned into tomorrows positives. And when building the buyers experience in blue ocean - we should really experience the buyers experience.

Collins: Good To Great 

The Good to Great book by Jim Collins is a story about eleven companies and their comparison companies. But eventually it's more about people than systems, more about how to facilitate growth than maximizing profit and more about companies that existed in the pre-Internet era.

Bettger: How I Raised Myself from Failure to Success in Selling 

The Sales Call Poem: You can't collect your commission until you make the sale You can't make the sale 'til you write the order You can't write the order 'til you have an interview (sales meeting) And you can't have an interview 'til you make the call!

Gordon Livingston: Toon Soon Old, Too Late Smart 

Why do I think this book is worth the time? Because the thinking of the book which is filled with mundane ideas how to survive. No, nothing truly genial scientific analysis nor theories. Only ordinary ideas about survival, hope and happiness. Things that we all can access and most of us even can deploy whenever we want. Forget measuring the ideas - just rely on your feelings.

Viktor E. Frankl: Man’s Search For Meaning 

Logotherapy is all about how man should have a meaningful life. It's not about analyzing you will or inner drives. It is about future and how the meaning should fulfill the patience. A patient in logotherapy will be "confronted wit and reoriented toward the meaning of his life." In logotherapy the primary motivational force is finding a meaning and the patient is assisted "to find meaning in his life".

Edward de Bono: Six Thinking Hats 

Six Hat Thinking is like gamification of thinking. People are invited to participate in game of thinking. Switching from one mode of thinking into another. This game will be quick.

Dale Carnegie: Miten pääsen turhista huolista 

Carnegie määrittelee kirjansa ”kokoelma tehokkaita ja ajan koettelemia reseptejä, joiden avulla voimme vapauttaa elämämme turhista huolista”. Ja näin se käytännössä on.

David Ogilvy: Ogilvy on Advertising 

Ogilvy’s five questions about ideas. Did it make you gasp? Are you jealous about the idea? Is it unique? Fit with strategy? Will it last for 30 years?