Collins & Hansen: Great by Choice 

Meaning of the book.... “All of this led us to a simple question: Why do some companies thrive in uncertainty, even chaos, and others do not? We began the nine-year research project behind this book in 2002, when America awoke from its false sense of stability, safety, and wealth entitlement.”

Gladwell: David & Goliath 

Malcolm Gladwell’s book tells a story about the art of battling giants. He makes his points thoroughly and not only leaning to success stories. In this kind of book it’s important that the reader can relate to the topics. That’s why Gladwell has succeeded again. He has taken into consideration the main target group - his readers.

Jan Carlzon: Moments of Truth 

The key lesson for me is the name of the book – moments of truth. “Moments of Truth” is all about the 15 seconds that you typically spend with a customer (within airline industry). During those 15 seconds the customer defines the entire customer relationship.

Howard Yu: Leap 

Thea idea of the book is fairly simple. Howard Yu has studied how companies leap from a discipline from another.

Carol S. Dweck: Mindset 

In a nutshell the key learning is that people have either growth mindset or fixed mindset. Growth mindset people believe that eternal learning is the key to success. Fixed mindset people believe that their superiority is due to “divine” luck.

Pink: To Sell Is Human 

Sales people are curators. Selling is moving resources and/or people. The new ABCs of moving others is A like Attunement, B like Buoyancy and C like Clarity. “Extraversion has “no statistically significant relationship . . . with sales performance” Everything good in life - a cool business, a great romance, a powerful social movement, begins with a conversation.

Cialdini: Influence The Psychology of Persuasion 

Key learning of the book is that “all the weapons of influence discussed in this book work better under some conditions than under others. If we are to defend ourselves adequately against any such weapon, it is vital that we know its optimal operating conditions in order to recognize when we are most vulnerable to its influence.”

Manson: Kuinka olla piittaamatta p4skaakaan 

Kirjan keskeinen viesti on, että pitää keskittyä (fokusoida) ja valita (priorisoida) itselleen tärkeät asiat. Niiden lisäksi olisi hyvä, jos ei keskittyisi muihin kuin itselleen tärkeisiin asioihin (olla piittaamatta p4skaakaan).

Brorström, Palmgren, Väkiparta: Luksus – Suomalainen osaaminen kilpailuetuna 

Miksi suomalainen luksus? Hyvä luksus rakentuu brändin ympärille, jossa on tarina ja elämys. Ne liittyvät yleensä tuotteen tai palvelun historiaan. Suomen edellytykset ovat hyvät, koska meillä tuotetut tuotteet ovat lähtökohtaisesti hyvin tehtyjä, muotoiltuja ja korkealaatuisia. Sen lisäksi Suomeen liittyvä eksoottisuus on hyvä tarina, syrjäisyys on eksoottista, mutta tänne on silti hyvät lentoyhteydet. Meissä yhdistyy puhdas luonto ja vaatimattomuus sekä rehellisyys, ujous ja aitous. Toisaalta taas hyperrikkaiden viehtymys olla näyttämättä vaurauttaan on kasvamassa, johon sopii suomaliset luonteen piirteet. Suomalaisen luksuksen ainoa heikkous on funktionaalisuus ja suomalaisen luksuksen haasteita on tunnistettavuus.

Jordan Peterson: 12 Rules for Life: An Antidote to Chaos 

Key question to Jordan Peterson is order, chaos and shared beliefs that helps people maintain orderly social contract. System of beliefs is also important part of his thinking.