About the book

The Conversion code book is something that you don’t see every day. The learnings of the book are valuable although the cases and evidence is mostly coming from experience of Chris Smith. “The Conversion Code is your guide to getting an ROI, ASAP. It’s a proven step-by-step blueprint to increasing leads and sales, immediately.” He shares a lot of his insights on sales and how he personally has used different tools.

What are the key learnings?

“Albert Mehrabian’s 7-38-55 Percent Rule and the science behind how humans communicate”:

–      55 % body language.

–      38 % tone of voice.

–      7 % words.

And if Mehrabian’s rule is for IRL (in-real-life) sales so Chris Smith’s rule of thumbs are for online sales.

Key learnings are:

–      Design is king, not content.

–      Landing Pages Are the New Black

–      “The more content I have created, the more cash I have collected. Period.”

–      Lead generation by adding “lead magnets”

–      Speed + Tenacity + Script = Highest Conversion Rate Possible

–      Emails That Work

Is content king or design?

“Participants discussed their first impressions of a website. There were two factors that led them to reject or mistrust a website quickly. The overwhelming majority of comments related to the design of the website.

Ninety-four percent cited design and only 6 percent cited content in relation to “the number of times a factor was mentioned as a percentage of the total number of comments about rejection.” So maybe content isn’t king after all.…

If you are going to capture and convert quality Internet leads, you need to gain their trust.”

So in a sense design is king.

Landing Pages Are the New Black

“They have only ONE purpose. In 2003, the IT department at Microsoft invented landing pages in response to poor online sales of their flagship business product, Office.

Keep in mind that even if you have no design or technical skill whatsoever, there are some very cool companies like LeadPages, Instapage, or Unbounce that let you build inexpensive (or free) landing pages in just a few easy clicks. Be sure to search their existing themes by keyword like “real estate” to find pre-built, industry-centric designs. Even SumoMe (which I mentioned earlier as a suite of great website plug-ins) built something called WelcomeMat, which is basically a landing page that sits on top of a blog post or the page of your website someone is on (pushing the content “below the fold”).”

“Here are the nine key elements Kissmetrics identified that make a perfect landing page (with my take on each):

1.   Headline: Make it clear, concise, and “coupled.”

2.   Subheadline: With the subheadline, we simply want to continue them down the path the headline started them on

3.   Description: Make sure you triple-check all grammar, punctuation, and spelling.

4.   Testimonial: The goal here is to establish trust quickly.

5.   Call to action: When the visitor is ready, your call to action must be obvious, easy to find, the right color, and contain the right copy.

6.   Clickable button(s): A conversion button should stand out and be near/ below the call to action, either accompanying the message or reiterating it word for word.

7.   Remove links

8.   Image or video

9.   Stay above the fold

Writing the Perfect Blog Post

The more content I have created, the more cash I have collected. Period. “The Anatomy of a Perfect Blog Post.”:

–      Headline

–      Storytelling Hook

–      Fewer Characters per Line at First

–      Featured Image

–      The 1,500 + Word Sweet Spot

”What is a lead magnet? Basically, it is something so valuable that someone would give up their name, phone number, and email address to access it.

Retargeting

Retargeter provides seven best practices for running retargeting campaigns:

1. Don’t overbear or underbear.

2. Make sure your ads are well branded.

3. Understand your view-through window.

4. Have an incredible network.

5. Optimize your conversion funnel.

6. Target an actionable audience.

7. Segment your active audience.

Speed + Tenacity + Script = Highest Conversion Rate Possible

In fact, you have a 100x better chance of turning a lead into a conversion in the first five minutes than you do after just 30 minutes.

The ideal time to call leads in order to convert them is between 8 and 10 a.m. and 4 and 6 p.m. Calling on Wednesday and Thursday gives you the best chance at reaching someone.

How should we change according to the book?

Not to write blogs that are longer than 2000 word.

What should I personally do?

Check FB Messenger!

Summary

The book in six words – “Albert Mehrabian’s 7-38-55 Percent Rule”